Flashed Yesterday: Cannes Lions 2017: Seven Indian entries Shortlisted in PR Lions Category
Leo Burnett India, Medulla Communications, BBDO INDIA , McCann Health New Delhi, and Ogilvy and Mather Mumbai enter shortlist
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Published: Jun 19, 2017 1:49 PM | 2 min read
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Out of the 228 entries selected for Cannes PR Lions on Sunday, India had a total of seven shortlisted entries among five different agencies.
Leo Burnett India sees two shortlists in the category for the Roads that Honk and Salam Loans campaigns. Ogilvy and Mather Mumbai also bags two shortlists – Savlon Healthy Hands Chalk Sticks campaign.
Medulla Communications sees one shortlist for its #LaughtAtDeath campaign for the Indian Association of Palliative Care.
BBDO INDIA Gurgaon’s #RELEASETHEPRESSURE campaign for PepsiCo also made it to the shortlist.
McCann Health New Delhi’s Immunity Charm campaign for the Ministry of Public Health, Islamic Republic of Afghanistan also sees one shortlist in this category.
| Shortlist (PR Lions) | ||||||
| ENTRY TITLE | ADVERTISER | ENTRANT COMPANY | IDEA CREATION | PRODUCTION | MEDIA | PR |
| #RELEASETHEPRESSURE (INTEGRATED) | PEPSICO | BBDO INDIA Gurgaon | BBDO INDIA Gurgaon | MINDSHARE Gurgaon | ||
| ROADS THAT HONK | HPCL | LEO BURNETT INDIA Mumbai | LEO BURNETT INDIA Mumbai | LEO BURNETT INDIA Mumbai | LEO BURNETT INDIA Mumbai | LEO BURNETT INDIA Mumbai |
| SALAAM LOANS | TATA CAPITAL | LEO BURNETT INDIA Mumbai | LEO BURNETT INDIA Mumbai | LEO BURNETT INDIA Mumbai | LEO BURNETT INDIA Mumbai | LEO BURNETT INDIA Mumbai |
| IMMUNITY CHARM | MINISTRY OF PUBLIC HEALTH, ISLAMIC REPUBLIC OF AFGHANISTAN | McCANN HEALTH New Delhi | McCANN HEALTH New Delhi / McCANN WORLDGROUP INDIA Mumbai | McCANN HEALTH New Delhi | McCANN HEALTH New Delhi | |
| LAST LAUGH | INDIAN ASSOCIATION OF PALLIATIVE CARE (IAPC) | MEDULLA COMMUNICATIONS Mumbai | MEDULLA COMMUNICATIONS Mumbai | A NINETEEN FILMS Mumbai / MEDULLA COMMUNICATIONS Mumbai | MEDULLA COMMUNICATIONS Mumbai | MEDULLA COMMUNICATIONS Mumbai |
| SAVLON HEALTHY HANDS CHALK STICKS | ITC SAVLON | OGILVY & MATHER MUMBAI | OGILVY & MATHER MUMBAI | GOOD MORNING Mumbai | PR PUNDIT Mumbai | |
| SAVLON HEALTHY HANDS CHALK STICKS | ITC SAVLON | OGILVY & MATHER MUMBAI | OGILVY & MATHER MUMBAI | GOOD MORNING Mumbai | PR PUNDIT Mumbai | |
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