‘For ages, our agency heads have subsidised the cost of our valuable ideas’
“As an industry, especially from an Indian perspective, agencies have always been underpaid for their true contribution. Ideas have been our only asset, and for ages, our short-sighted and self-obsessed agency heads have subsidised the cost of our valuable ideas in the fat media commissions that agencies made,” says Prathap P Suthan, National Creative Director, Cheil Communications.
“As an industry, especially from an Indian perspective, agencies have always been underpaid for their true contribution. Ideas have been our only asset, and for ages, our short-sighted and self-obsessed agency heads have subsidised the cost of our valuable ideas in the fat media commissions that agencies made,” says Prathap P Suthan, National Creative Director, Cheil Communications.
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