Future Generali India Life Insurance focuses on ‘smart investments’
The brand has launched a campaign to focus on the benefits of their long-term income plan
Future Generali India Life Insurance has unveiled its first product campaign for Long Term Income Plan on January 6, 2023.
The campaign focuses on the top 3 key USPs of the product.
The 360-degree marketing campaign comes with a message to remind all customers that it is important to make smart investments in life, which are both long-term and secure.
The campaign has been launched digitally on various digital mediums and will appear in 8 languages being – Hindi, Marathi, Gujarat, Bengali, Punjabi, Tamil, Malayalam and Kannada. The campaign will be ramped up with 20 and 6 seconder films via social media and through emailer campaigns.
Talking about the campaign, Bruce de Broize, Managing Director & CEO, Future Generali India Life Insurance said, “Enabling the family to have financial security in the form of regular income in case of any uncertainties is an important task that many fathers miss planning for. At Future Generali India Life Insurance, we understand our customers’ needs carefully and craft products that will set us closer to fulfilling their requirements. Financial savings are a necessity, we want to encourage our customers to build the habit of financial planning and secure their future. Our plans are designed to help enable families to continue leading the same lifestyle even after an unfortunate loss of a breadwinner. Uncertainties in life cannot be planned, but finances can and, we are here to help you with that.”
