Future Generali India Life Insurance unveils #UnboxYourPolicy campaign
The campaign has been launched on the occasion of National Insurance Awareness Day
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Pride Month: No rainbow washing, only real engagements
The paucity of marketing campaigns this Pride Month, brand experts say reflects a quieter approach and a strategic sidestep
Future Generali India Insurance appoints Ramit Goyal as Chief Distribution Officer
Ramit Goyal takes over from Raghavendra Rao, who superannuated on 31st March, after 14 years of service
Twinkle Khanna reminds women of their unique health needs in FGII ad
The #DontBeAPlus1 campaign urges women to take control of their health and financial well-being
Future Generali India Life Insurance names Alok Rungta as Managing Director-CEO
Alok Rungta is currently the Deputy CEO and CFO at Future Generali India Life Insurance
Future Generali India Life Insurance takes the quirky route to talk about tax saving
The series of digital films encourages individuals to proactively manage their financial well-being with FGILI’s innovative approach to tax savings
‘Mix of human touch & tech can deliver world-class customer experience’
Ruchika Malhan Varma, Chief Marketing Officer, Future Generali India Insurance, engaged in an in-depth conversation about the role of MarTech in BFSI, building personalised connections and more
Future Generali India Insurance campaign encourages the power of choice
The campaign, conceptualised by Mullen Lintas Mumbai, comprises three videos of 45 seconds duration each
Future Generali India Life Insurance Company appoints Geetanjali Chugh Kothari as CMO
Previously, she held the position of Head of Marketing and Corp Comm at Bharti AXA Life Insurance
'Enable, not label,' says Future Generali India Insurance in digital film for Women's Day
The brand says that often empowering labels like 'superwomen' and 'shero' used for women are patronising and unrealistic
Future Generali India Life Insurance appoints Alok Rungta as Head-Business Transformation
Rungta will also take over as the Chief Financial Officer
Future Generali India Life Insurance stresses on the importance of long-term investments
The 360-degree marketing campaign has been launched digitally on various mediums and will appear in 8 languages
Future Generali India Life Insurance focuses on ‘smart investments’
The brand has launched a campaign to focus on the benefits of their long-term income plan
Future Generali’s outdoor campaign advocates equal rights for LGBTQIA+ community
The campaign is based on the insurer expanding the definition of ‘family’
World Mental Health Day: Best ads that shined spotlight on depression and anxiety
How brands did their bit to raise awareness about mental health and erase the stigma surrounding it
Future Generali introduces a health insurance you can use 'every day'
The quirky TVC debunks the belief that health insurance is a 'once-in-a-blue-moon' service
Future Generali India Life Insurance unveils new campaign for Raksha Bandhan
The 360-degree campaign has been released in multiple languages on digital platforms
e4m Health Marcom Awards: Havas Life Sorento, Future Generali India bag top honours
The other big winners include Network18, Disney, Duroflex, Columbia Pacific Communities and Schbang
Future Generali India launches #BharosaPapaJaisa campaign
The campaign beautifully picks up every day ‘slice-of-life’ moments between a father and his child
Mullen Lintas is communication partner for creative & social media mandate of FGII
The account will be managed out of the agency’s Mumbai office
Flovie Martins joins Marsh McLennan Global Services India as Head – Corp Comm
Prior to this, Martins was associated with Future Generali India Life Insurance as Head - Corporate Communications & CSR
Future Generali urges fathers to prioritize their health this Diwali through new campaign
The 360-degree marketing campaign 'PAPAsHealthAsliWealth' will be launched through a short video film on social media
From Bajaj LED's bright spots to KFC's 'Khali of Burgers': Best ads of the fortnight
These ads with their creativity, use of ambassadors and brand messaging were a sight for sore eyes in a fortnight of ad wars
Future Generali gets Anil Kapoor, SlowCheeta to rap out return-on-health benefits
What’s Your Problem, a Wondrlab company, has conceptualised the campaign
HUL and Mindshare take big honours at e4m Health Marcom Awards
Other eminent wins include Times Network, Future Generali, Viacom18 Media, Teamwork Communications Group & Abott Heathcare Pvt. Ltd
Mental health a key pivot in Future Generali's brand story: Ruchika Varma
Varma, CMO, Future Generali India Insurance, revealed that more than 23% surge in search for health insurance makes Google even more central to the company's media planning objectives
Ads that impressed us this fortnight
The list features some of the best works centred on Mother's Day, Eid-ul-Fitr, mental health awareness and India's Covid fight
Sports legends open up about mental health battles in Future Generali's campaign
The series features icons from sports such as football, cricket, tennis and shooting, who share their stories of dealing with anxiety and depression
Future Generali India launches talk show 'Mind Matters’ with sports personalities
The 5-part series will see television presenter & actor Samir Kochhar converse with Sania Mirza, Abhinav Bindra, Sunil Chhetri, Robin Uthappa, and Cheteshwar Pujara
FGII's #HealthInsideOut campaign amplifies the conversation around mental health
Ruchika Varma, CMO, Future Generali India Insurance said that their media and marketing strategies always follow consumer behaviour and this campaign series is no different
We told India to give equal importance to mental health as it does to physical health
Guest Column: Tanuj Khanna, Creative Director, What’s Your Problem (a Wondrlab Company) & Suresh Eriyat, Founder & Creative Director, Studio Eeksaurus, narrate the process of creating this campaign
Everyday objects talk about mental health in Future Generali India Insurance's campaign
The multi-video campaign showcases how releasing strong emotions on inanimate objects are early signs of mental illness
Future Generali India Insurance launches #HealthInsideOut campaign around mental health
The brand has associated with 25 influencers including celebrities like Shilpa Shetty, Mandira Bedi, Sunil Chettri Yasmin Karachiwala, and Ranveer Allahabadia
'A good leader will empower others to grow into the leaders of tomorrow'
Flovie Martins, AVP & Head - Corp Comm, Brand Advocacy & CSR at Future Generali India Life Insurance, advises her peers to adapt to the changing environment and be open to learning new skills
‘Insurance sales are moving from physical to phygital’
Rakesh Wadhwa, Chief Marketing & Customer Officer, Future Generali India Life Insurance Co., talks about current trends and future of the insurance industry in India
Future Generali India Insurance appoints What’s Your Problem as AOR
The agency has been awarded a fully integrated mandate, which includes ATL, BTL, Digital, Social and Performance Marketing
Insurance brands bring their ‘A’ game during COVID-19 times
Given the 30% spike in insurance amid the coronavirus pandemic, India’s top firms are staying well-connected with their consumers through offers and campaigns
Future Generali Insurance urges people to #CoverTheDistance and spend time with loved ones
The campaign video depicts various relationships and focusses on the fact that it is important to stay connected with your loved ones while practising social distancing
InsuranceDekho appoints Deepak Sood as Non–Executive Director
Sood, who has over three decades of experience in the insurance industry, will be involved in InsuranceDekho’s corporate governance, business planning and strategic expansion
Future Generali India Insurance names Ruchika Varma as Chief Marketing Officer
Ruchika has over 18 years of marketing experience across multiple sectors, including financial services, media, travel and consumer goods