Future Group appoints Starcom as media AoR, account size upwards of Rs 40 crore
Starcom has bagged the media duties of Future Group, formerly known as Pantaloon Retail. The current ad spends of the business is pegged at upwards of Rs 40 crore. The incumbent on the business is Carat Media.
Starcom sure is closing the year on a very good note. The agency has bagged the media duties of Future Group, formerly known as Pantaloon Retail. Future Group has been quite active in 2006 and has indulged in media spends of over Rs 40 crore. This is slated to pick up as with the rechristening, the Group has also forayed into various new verticals with ambitious plans.
Officials of the Future Group and the agency refrained from commenting on the development, but industry sources have confirmed the move.
The incumbent on the business is Carat Media. Sources familiar with the development informed that the move was preceded by a multi-agency pitch. However, further details on this couldn’t be ascertained at the time of filing the report. It may be noted that the move follows closely in the heels of Carat’s break-up with Percept Group. Percept H and Mudra continue to be the creative agencies for different Future Group ventures.
For Starcom, the win comes close on the heels of Essar Retail Telecom, which it had added to its kitty last month.
