Gemini Cooking Oil has released a new campaign. The campaign TVC opens with a setting of an Indian kitchen, where the mother and daughter-in-law are preparing a meal for their family, and the son walks in with a newspaper in his hand, excitedly trying to educate the women to use Gemini Cooking Oil because he’s just learned that it is the No. 1 quality oil. The film then takes a humorous route with the women teaching him that they have already been using the best oil for their family.
As the film closes, it makes an interesting point on the role of homemakers, knowing what is best for the health of the family.
Commenting on the film, Subin Sivan, Marketing and Insights Leader, Cargill Food Solutions, South Asia said, “As a brand, we take pride in being validated as India’s No. 1 Sunflower Oil in quality by a government recognized organization like Consumer Voice. Our commitment to deliver the highest standards of quality has been acknowledged not only by this recognition but also the homemakers who choose Gemini as their cooking choice every day for their families. This campaign is a celebration of our consistent commitment to superior quality, and strong trust we enjoy with consumers. We look forward to continue being a part of the journey in many more households in India”
Talking about the campaign, Nikhil Mahajan, Chief Growth Officer and GM, BBDO India, said: “Gemini Sunflower Oil is an undisputed leader not just in Maharashtra but across the nation. When it comes to cooking, no one wants to compromise on the key ingredients like Cooking Oil and everyone who cooks knows what’s the best quality cooking oil. This was the simple insight we used in our campaign to reinforce our leadership position and assurance of our quality. We found a nice and a quirky way to deliver this message through two films and some impactful communication at point of sale. I’m certain that it will resonate with a lot of people and help the brand in moving key business metrics.”