Generic sorts of magazines are gone now: Mala Sekhri

“Those generic sorts of magazines are gone now. You might get away by putting all the subjects in one magazine, but those days are finished. Those magazines will be over soon. Women now look at specific content to satisfy the information need,” remarks Mala Sekhri, COO - Lifestyle Division, India Today Group.

e4m by exchange4media Staff
Published: Apr 9, 2011 8:52 AM  | 1 min read
Generic sorts of magazines are gone now: Mala Sekhri
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“Those generic sorts of magazines are gone now. You might get away by putting all the subjects in one magazine, but those days are finished. Those magazines will be over soon. Women now look at specific content to satisfy the information need,” remarks Mala Sekhri, COO - Lifestyle Division, India Today Group.More

Published On: Apr 9, 2011 8:52 AM 
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