Get winter ready skin with BoroPlus Doodh Kesar Body Lotion

BoroPlus brand ambassador Kangana Ranaut features in the brand new TV commercial created on a differentiated animation platform

by exchange4media Staff
Published: Nov 14, 2018 7:53 PM | 1 min read

Championing the cause of #HealthySkinIsWow, FMCG major Emami Limited launches the all-new “BoroPlus Doodh Kesar Body Lotion” to beat winter dryness. Enriched with the richness of Milk (Doodh) and Pure Kashmiri Saffron (Kesar), BoroPlus Doodh Kesar body lotion is 100% ayurvedic and antiseptic. It gives 24-hour intense moisturisation to make skin healthy, soft and radiant naturally. It is suitable for all skin types and is recommended by dermatologists.

BoroPlus brand ambassador Kangana Ranaut features in the brand new TV commercial created on a differentiated animation platform. Targeted at young consumers, Kangana shakes a leg with an animated “singing and dancing cow” to a peppy jingle – completely breaking away from the typical body lotion approaches to advertising. Iconic Singer Usha Uthup lends her rich voice for the ‘cow’ character, while oted ad filmmaker and actor “Bugs” Bhargava Krishna has directed the TVC.

Campaign video: