Govt not looking to do paid advertising for its I-Day campaign: Apurva Chandra
Prasar Bharati, Doordarshan and Akashvani will help amplify the ‘Meri Maati Mera Desh’ campaign, said
The central government has launched ‘Meri Maati Mera Desh’ campaign ahead of the Independence Day on August 15.
I&B secretary Apurva Chandra said, “The campaign is much more ambitious than the ‘Har Ghar Tiranga’ campaign. The ‘Har Ghar Tiranga’ campaign will continue, but this is another level to that campaign.”
Gaurav Dwivedi, CEO, Prasar Bharati, added, “Prasar Bharti, Doordarshan and Akashvani will help actively in amplifying this campaign. Using our radio and broadcast channels, we will try to take this campaign to every corner of the country.”
On the marketing budget of the campaign, Chandra said, “This is the 75th year of independence and we are not looking to do paid advertising for it. This is a social movement and we want every Indian to be a part of it. Hence, just like the ‘Har Ghar Tiranga’ campaign, we are not looking at any budget as such for this.”
As part of the campaign, citizens can offer tributes to the ‘mitti’ of motherland India. They can also take ‘mutthi bhar mitti’ and/or ‘maati ka diya’ to offer their respects to bravehearts who have made the country’s freedom and progress possible.
