Grey Chennai assigned creative mandate for Chennai-based saree brand RmKV

Chennai-based saree brand RmKV, which was recently scouting for a creative agency, has assigned the mandate to Grey Chennai. Mudra is the incumbent agency. The size of the account could not be ascertained at the time of filing the report, however, according to sources in RmKV, it is estimated to be a fairly large amount.

by exchange4media Staff
Published: Mar 6, 2009 7:05 AM | 1 min read

Chennai-based saree brand RmKV, which was recently scouting for a creative agency, has assigned the mandate to Grey Chennai. Mudra is the incumbent agency. However, the size of the account could not be ascertained at the time of filing the report.

Confirming the development, P Subramaniam, consultant with RmKV, said, “We have selected Grey Chennai as our next creative agency and the account size is estimated to be a fairly large amount, considering the kind of brand building and promotion we have planned.”

RmKV is known for investing a substantial amount on its brand positioning and promotions. It may be recalled that in 2007, Mudra had bagged a Gold at the New York AME International Awards in the Retail Stores category for its case study presentation on RmKV.