GroupM and Pacvue launch integrated commerce management solution

GroupM has announced the launch of a global Integrated Commerce Management solution with commerce technology provider, Pacvue.

Combining GroupM’s unique data, insights, and best practices with Pacvue’s innovative technology, the solution eliminates technology silos by unifying bespoke insights, media management, and retail operations exclusively for GroupM clients.

As reported in GroupM’s This Year Next Year Mid-Year forecast, retail media remains the fastest growing segment in digital advertising and is expected to represent 15.1% of total global ad revenue in 2024 – up from less than 2% a decade ago. This growth has fueled both opportunity and complexity for brands, often leading to an increased number of data and technology providers that lack connectivity and the ability to capture the nuance of retail effectively. In response to these realities, the co-engineered solution emphasizes simplicity and connectivity to give media teams and brands a clearer picture of the business.

“Our focus is on how we use technology to answer our clients’ business problems, drive incrementality, and simplify operational complexity. Our work with Pacvue makes that possible across markets, giving our clients the leading edge in a space where innovation has to be a constant,” said Samantha Bukowski, GroupM’s Global Head of Commerce.

“This partnership is a testament to our ability to work with partners like GroupM to build innovative and scalable solutions tailored to provide superior, differentiated benefits for clients,” said Melissa Burdick, co-founder and President at Pacvue. “The platform is designed to unify media management and retail operations, offering a seamless experience that empowers brand partners to stay ahead in a dynamic market. By leveraging our combined expertise, we are enabling brands to gain deeper insights, optimize strategies and unlock new opportunities for growth and success.”