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In his new role, Hartell will lead US operations, client relationships, and new business for the agency
e4m Staff Sep 6, 2024 12:03 PM
Prior to joining MiQ, Zuzanna Gierlinska was with GroupM Nexus as Chief Solutions Officer
Prior to this, Aisha Khan held the role of Amazon Commercial Development - US Portfolio Lead at L'Oréal
e4m Desk Aug 28, 2024 12:52 PM
Mimi Deb has over 25 years of experience in the media and communications industry and will also head Madison Media’s Delhi branch
e4m Staff Aug 28, 2024 9:05 AM
From dentsu to Publicis to GroupM, top media agencies in the world are expanding their capabilities in the burgeoning influencing marketing sector by taking premium influencer firms on board
Kanchan Srivastava Aug 21, 2024 9:06 AM
The partnership aims to help clients navigate the advertising ecosystem and bridge the gap between the retail and media worlds
e4m Staff Aug 14, 2024 11:57 AM
EssenceMediacom will manage Bambino’s account from their Bengaluru office
e4m Staff Aug 12, 2024 11:24 AM
Ashwin Padmanabhan, Chief Operating Officer, South Asia, GroupM, shares his optimism for the Indian ad landscape, shifting dynamics between TV and digital and the role of emerging platforms
Tasmayee Laha Roy Jul 26, 2024 8:50 AM
Brian Lesser succeeds Christian Juhl who will take up a new position with WPP as President, Corporate Development
e4m Staff Jul 18, 2024 7:49 AM
EssenceMediacom shared a celebratory post, acknowledging Khemka's 10-year journey with the company
Praseed Praseed will be based out of GroupM’s Bangalore office and report to Prasanth Kumar, CEO – GroupM South Asia
e4m Staff Jul 3, 2024 10:47 AM
Ashwin Padmanabhan will now oversee a streamlined structure that brings together GroupM’s practices like Influencer Marketing, Content, OOH offerings and Nexus
e4m Staff Jul 2, 2024 10:34 AM
Alycia Mason most recently served as Field Vice President at McDonald’s
e4m Staff Jun 27, 2024 1:43 PM
Kate Scott-Dawkins, President, Global Business Intelligence, GroupM, spoke to e4m from Cannes Lions on the industry’s growth, the progress in retail media and more
Simran Sabherwal Jun 21, 2024 12:26 PM
Karnik has been elevated to Managing Director of Content, Entertainment, and Sports for GroupM India
e4m Staff Jun 18, 2024 5:29 PM
As per GroupM’s 2024 midyear global forecast, the global advertising revenue will reach $989.8 billion, industry to surpass 1 trillion in revenue in 2025
e4m Staff Jun 11, 2024 11:28 AM
Vivek Das takes over from Vinish Mathews, who is now Chief Strategy Officer at Mindshare
e4m Staff Jun 10, 2024 11:30 AM
Ajay Gupte, CEO of Wavemaker South Asia, talks to e4m on being adjudged the Media Agency of the Year at Goafest 2024, focus of the year, growth expectations & more
Sonam Saini Jun 3, 2024 8:54 AM
As part of its General Elections campaign, News18 has adopted an interactive experience at GroupM
e4m Staff May 20, 2024 4:56 PM
Toby Jenner will continue to oversee Wavemaker as its Global CEO alongside his expanded remit
e4m Staff May 17, 2024 9:36 AM
Rajiv Rajagopal, Business Head at GroupM, was the keynote speaker at the e4m CTV Conference where he spoke about 'Cracking the Code: Understanding and Targeting the Connected TV Viewer'
e4m Staff May 13, 2024 9:08 AM
The outdoor campaign for Ultima batteries is an 80x30 billboard with a 44ftx25ft battery on one of the city’s busy flyovers
e4m Staff Mar 21, 2024 1:22 PM
Industry players say Addressable TV has an audience in the metros and non-metros, and has an edge in advertising due to the personalised content and real-time data insights
Chehneet Kaur Mar 20, 2024 9:02 AM
The 11th edition of GroupM ESP's Sporting Nation report suggests that Sponsorships, Athlete Endorsements, and Media Spends by brands, have cumulatively delivered the revenue last year
e4m Staff Mar 19, 2024 10:18 AM
According to the 2nd edition of the report “The Changing Landscape of Indian Television”, addressable advertising is set to surpass 13% of total TV ad revenues in India by 2025
e4m Staff Feb 27, 2024 1:37 PM
Prior to this, Rajiv Rajagopal was Head of Client Development & Engagement, Finecast India
e4m Staff Jan 24, 2024 4:41 PM
Priti Murthy, President, GroupM Nexus, spoke to e4m on data-driven strategies, the potential of Connected TV and other developments in the martech domain
Sohini Ganguly Jan 15, 2024 8:25 AM
The program will help enhance traditional advertising spots for streaming audiences
e4m Staff Jan 13, 2024 11:33 AM
Gurpreet Singh joins from Performics - Publicis Groupe where he was Managing Partner
e4m Staff Jan 9, 2024 11:17 AM
Zaarra Khader previously led the film business and content division for Motion Content Group India
e4m Staff Dec 26, 2023 1:17 PM
At e4m-GroupM Programmatic Summit 2023, experts talk about driving conversions, sales and leads of performance campaigns via programmatic advertising
The Group's 'This Year Next Year' report estimate for 2023 is 5.8% growth, in line with its June forecast
According to the e4m-GroupM Programmatic Report, India’s digital ad revenue is likely to surge to nearly Rs 540 billion by 2024
e4m Staff Dec 5, 2023 11:51 AM
At the second edition of the conference, experts will explore the growth and future of the programmatic marketing ecosystem and more
In conversation with Ashwin Padmanabhan, President-Investments, Trading & Partnerships, GroupM India & Parthasarathy Mandayam, Chief Strategy Officer, GroupM S Asia on the growth of audio streaming
Sonam Saini Dec 4, 2023 8:44 AM
Ajay Mehta, MD – Cinema and OOH, GroupM India, speaks to e4m about the growth expected in the OOH sector, their display for Sprite during the India-Pak match, and more
Sonam Saini Nov 6, 2023 9:19 AM
The other key winners include Mindshare, EssenceMediacom, Wavemaker, Schbang, Madison OOH, Xaxis OML
e4m Staff Nov 2, 2023 10:01 PM
Sam Balsara honoured with Lifetime Achievement Award; Shashi Sinha, Navin Khemka, Harshil Karia and Vinita Jain among other key awardees
The partnership brings together product sales data and the proprietary media solutions of GroupM
e4m Staff Oct 17, 2023 11:41 AM
The study, by EssenceMediacom, has also found that 60% of CMOs feel that proving marketing impact has increased in importance more than any other responsibility
e4m Staff Oct 5, 2023 12:53 PM
As per the GroupM South Cinema Audience Behaviour Report, Amazon Prime is the most-used entertainment app across regions
e4m Staff Sep 20, 2023 12:56 PM
