GroupM elevates Richard Hartell to CEO of EssenceMediacom US
In his new role, Hartell will lead US operations, client relationships, and new business for the agency
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GroupM's Zuzanna Gierlinska joins MiQ as Chief Commercial Officer
Prior to joining MiQ, Zuzanna Gierlinska was with GroupM Nexus as Chief Solutions Officer
GroupM hires Aisha Khan in client acceleration role
Prior to this, Aisha Khan held the role of Amazon Commercial Development - US Portfolio Lead at L'Oréal
Mimi Deb named COO of Madison Media Plus
Mimi Deb has over 25 years of experience in the media and communications industry and will also head Madison Media’s Delhi branch
Media agencies snap up major influencer firms as marketing trends evolve
From dentsu to Publicis to GroupM, top media agencies in the world are expanding their capabilities in the burgeoning influencing marketing sector by taking premium influencer firms on board
GroupM ropes in Jon Stevens as Chief Growth Officer
Prior to this, Jon Stevens was the Managing Director at Zenith UK
GroupM and Pacvue launch integrated commerce management solution
The partnership aims to help clients navigate the advertising ecosystem and bridge the gap between the retail and media worlds
EssenceMediacom bags integrated media mandate for Bambino Pasta Foods
EssenceMediacom will manage Bambino’s account from their Bengaluru office
H2 looks promising with signs of a larger-than-usual festive season: Ashwin Padmanabhan
Ashwin Padmanabhan, Chief Operating Officer, South Asia, GroupM, shares his optimism for the Indian ad landscape, shifting dynamics between TV and digital and the role of emerging platforms
WPP appoints Brian Lesser as Global CEO of GroupM
Brian Lesser succeeds Christian Juhl who will take up a new position with WPP as President, Corporate Development
Excited about future heights: EssenceMediacom on Navin Khemka’s 10 years with GroupM
EssenceMediacom shared a celebratory post, acknowledging Khemka's 10-year journey with the company
GroupM appoints Praseed Prasad as Chief Growth Officer
Praseed Praseed will be based out of GroupM’s Bangalore office and report to Prasanth Kumar, CEO – GroupM South Asia
Ashwin Padmanabhan elevated to COO, GroupM South Asia
Ashwin Padmanabhan will now oversee a streamlined structure that brings together GroupM’s practices like Influencer Marketing, Content, OOH offerings and Nexus
GroupM appoints Alycia Mason as CEO of Wavemaker US
Alycia Mason most recently served as Field Vice President at McDonald’s
‘By 2029, 94% of advertising will be AI-enabled or touched in some way’
Kate Scott-Dawkins, President, Global Business Intelligence, GroupM, spoke to e4m from Cannes Lions on the industry’s growth, the progress in retail media and more
Ajay Mehta elevated as Head-Content, GroupM
Ajay Mehta is currently the Chief Content Officer of Mindshare India
GroupM consolidates Content, Ent, Sports verticals under Vinit Karnik
Karnik has been elevated to Managing Director of Content, Entertainment, and Sports for GroupM India
Global ad rev to increase up to 8% in 2024, 9.5% growth likely for India: GroupM
As per GroupM’s 2024 midyear global forecast, the global advertising revenue will reach $989.8 billion, industry to surpass 1 trillion in revenue in 2025
EssenceMediacom names Vivek Das as Managing Partner, MFG (Google) Lead – India & SEA
Vivek Das takes over from Vinish Mathews, who is now Chief Strategy Officer at Mindshare
Focus for the year is to use investments made by WPP & GroupM: Ajay Gupte
Ajay Gupte, CEO of Wavemaker South Asia, talks to e4m on being adjudged the Media Agency of the Year at Goafest 2024, focus of the year, growth expectations & more
News18 launches OOH campaign in GroupM offices for polls
As part of its General Elections campaign, News18 has adopted an interactive experience at GroupM
Wavemaker’s Toby Jenner appointed Global President, GroupM Clients
Toby Jenner will continue to oversee Wavemaker as its Global CEO alongside his expanded remit
CTV adoption expanding beyond urban & top 8 metros: Rajiv Rajagopal
Rajiv Rajagopal, Business Head at GroupM, was the keynote speaker at the e4m CTV Conference where he spoke about 'Cracking the Code: Understanding and Targeting the Connected TV Viewer'
GroupM OOH Solutions shines at e4m NEONS OOH Awards 2024 with 24 metals
The agency also bagged the ‘OOH Media Agency of the Year’ title
LS Digital appoints Vishal Sharma as DVP - Media Buying and Trading
Prior to LS Digital, Vishal was part of GroupM India for eight years
GroupM conceptualizes larger-than-life innovation for Eveready Batteries in Kolkata
The outdoor campaign for Ultima batteries is an 80x30 billboard with a 44ftx25ft battery on one of the city’s busy flyovers
The Screen Test: Addressable TV brings its A-game to Advertisers
Industry players say Addressable TV has an audience in the metros and non-metros, and has an edge in advertising due to the personalised content and real-time data insights
Sports marketing generated Rs 15,000 cr in 2023: GroupM ESP report
The 11th edition of GroupM ESP's Sporting Nation report suggests that Sponsorships, Athlete Endorsements, and Media Spends by brands, have cumulatively delivered the revenue last year
Addressable advertising accounted for 10% of TV ad rev in India in 2023: GroupM
According to the 2nd edition of the report “The Changing Landscape of Indian Television”, addressable advertising is set to surpass 13% of total TV ad revenues in India by 2025
GroupM India TYNY 2024: Ad revenue estimated to grow at 10%
Digital to contribute 57% of ad revenue this year, says the report
GroupM's Rajiv Rajagopal named Head-Advanced TV, GroupM-Nexus
Prior to this, Rajiv Rajagopal was Head of Client Development & Engagement, Finecast India
GroupM designs OOH campaign for Manyavar’s entry into south India
Actor Ram Charan is the face of the brand for the campaign
Marketers can anticipate continued ad spending on CTV: Priti Murthy
Priti Murthy, President, GroupM Nexus, spoke to e4m on data-driven strategies, the potential of Connected TV and other developments in the martech domain
Roku part of GroupM’s new Ad Innovation Accelerator
The program will help enhance traditional advertising spots for streaming audiences
Gurpreet Singh appointed Head of Performance - GroupM Nexus India
Gurpreet Singh joins from Performics - Publicis Groupe where he was Managing Partner
Zaarra Khader named GroupM Motion Entertainment’s Business Head
Zaarra Khader previously led the film business and content division for Motion Content Group India
Manoj Kandasamy named Chief Digital Officer at GroupM – Motivator
Prior to this, Kandasamy was with ShareChat as National Agency Head
‘Brand building and performance marketing need to go together’
At e4m-GroupM Programmatic Summit 2023, experts talk about driving conversions, sales and leads of performance campaigns via programmatic advertising
India market climbed to eighth spot in 2023: GroupM
The Group's 'This Year Next Year' report estimate for 2023 is 5.8% growth, in line with its June forecast
Programmatic ad revenue in India expected to reach Rs 394 bn by 2024: e4m-GroupM report
According to the e4m-GroupM Programmatic Report, India’s digital ad revenue is likely to surge to nearly Rs 540 billion by 2024
e4m-GroupM Programmatic Summit 2023 in Mumbai tomorrow
At the second edition of the conference, experts will explore the growth and future of the programmatic marketing ecosystem and more
‘Audio advertising has mass reach plus the benefits of personalisation’
In conversation with Ashwin Padmanabhan, President-Investments, Trading & Partnerships, GroupM India & Parthasarathy Mandayam, Chief Strategy Officer, GroupM S Asia on the growth of audio streaming
Anand Thakur named Head of Analytics, Data and Tech at GroupM Nexus in India
He joins the GroupM Nexus India team from Omnicom Media Group
OOH is expected to soar by more than 20% this festive season: Ajay Mehta
Ajay Mehta, MD – Cinema and OOH, GroupM India, speaks to e4m about the growth expected in the OOH sector, their display for Sprite during the India-Pak match, and more
GroupM’s Goat unveils Top 100 Digital Stars list
The list features the most prominent 100 digital influencers in India
GroupM takes home the ‘Network of The Year’ award at Media Ace Awards 2023
The other key winners include Mindshare, EssenceMediacom, Wavemaker, Schbang, Madison OOH, Xaxis OML
e4m Media Ace Awards 2023: GroupM, Wavemaker, Madison OOH walk away with big honours
Sam Balsara honoured with Lifetime Achievement Award; Shashi Sinha, Navin Khemka, Harshil Karia and Vinita Jain among other key awardees
GroupM and Criteo partner to drive commerce media innovation in APAC
The partnership brings together product sales data and the proprietary media solutions of GroupM
62% of CMOs say customer experience has shifted from sales-owned to marketing-owned: Study
The study, by EssenceMediacom, has also found that 60% of CMOs feel that proving marketing impact has increased in importance more than any other responsibility
8 of 10 South cinema goers visit theatre at least once a month, twice national avg: GroupM
As per the GroupM South Cinema Audience Behaviour Report, Amazon Prime is the most-used entertainment app across regions