Himalaya Wellness Company's new campaign focuses on pain relief solutions

Himalaya Wellness Company has announced the launch of Rumalaya Active Spray's new television advertising campaign aimed at providing consumers with quick and long-lasting pain relief. The campaign’s theme, "Rumalaya Active Spray: Your Pain Relief Partner," showcases Himalaya’s commitment towards delivering clinically tested, safe, and effective pain relief lasting up to six hours.

Rumalaya Active Spray’s new TVC campaign is an all-India advertising campaign on television, covering leading national and regional channels, targeting key markets such as West Bengal, Maharashtra, Karnataka, and Tamil Nadu. In addition to TV advertisements, Himalaya is also advertising the product digitally on platforms like YouTube and Meta pan India to reach a wider audience. The campaign promotes the Rumalaya range of pain relief products, including spray, gel, liniment, and balm, to increase awareness about its diverse offerings.

"We have utilized digital platforms to target high-affinity consumers and drive e-commerce conversions. Himalaya has featured Rumalaya Active Spray ads during live Asia Cup matches and makes our products available in over one lakh outlets. Additionally, we engaged in experiential marketing through sampling activations at popular melas/gathering/fairs to reach a diverse audience," says Vikas Bansi, Business Head-OTC, Himalaya Wellness Company.

He further added, “In order to complement consumer activation efforts, we have also conducted product detailing and sampling activities, along with Continuing Medical Education (CME) programs targeting relevant healthcare professionals, especially doctors specializing in pain management. With a foundation rooted in consumer insights and a comprehensive marketing strategy, we expect the Rumalaya Active Spray TVC campaign to generate significant consumer awareness and demand.”