Hindustan Coca-Cola Beverages’ film celebrates women in manufacturing sector

The video showcases inspiring testimonials and success stories of women breaking barriers in a traditionally male-dominated industry

e4m by e4m Staff
Published: Mar 8, 2024 3:34 PM  | 1 min read
Coca-Cola
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On the occasion of International Women's Day, Hindustan Coca-Cola Beverages (HCCB) has rolled out a powerful campaign titled  ‘We Can’, dedicated to celebrating the indomitable spirit of women in the manufacturing sector.
 
The video showcases inspiring testimonials and success stories of women breaking barriers in a traditionally male-dominated industry. These trailblazers defy stereotypes, proving that with determination and resilience, anyone can overcome naysayers and make a significant impact, boldly declaring, "WE CAN.", stated the company in a release.
 
Under the banner of "Inspiring Inclusion," the campaign underscores the critical need to acknowledge, appreciate, and amplify women's contributions in areas traditionally dominated by men, the company said.

Published On: Mar 8, 2024 3:34 PM