On the occasion of International Women's Day, Hindustan Coca-Cola Beverages (HCCB) has rolled out a powerful campaign titled ‘We Can’, dedicated to celebrating the indomitable spirit of women in the manufacturing sector.
The video showcases inspiring testimonials and success stories of women breaking barriers in a traditionally male-dominated industry. These trailblazers defy stereotypes, proving that with determination and resilience, anyone can overcome naysayers and make a significant impact, boldly declaring, "WE CAN.", stated the company in a release.
Under the banner of "Inspiring Inclusion," the campaign underscores the critical need to acknowledge, appreciate, and amplify women's contributions in areas traditionally dominated by men, the company said.