How ready are we for interactivity?
Interactivity is something more than getting your target audience to fill in a form, whether to file a complaint, send a query, make a suggestion, or book an order. It includes all these, but they really belong to the old direct marketing routine. The blogosphere is the main highway of interactivity.
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Published: Jan 11, 2008 7:00 AM | 1 min read
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Interactivity is something more than getting your target audience to fill in a form, whether to file a complaint, send a query, make a suggestion, or book an order. It includes all these, but they really belong to the old direct marketing routine. The blogosphere is the main highway of interactivity.
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