How ready are we for interactivity?

Interactivity is something more than getting your target audience to fill in a form, whether to file a complaint, send a query, make a suggestion, or book an order. It includes all these, but they really belong to the old direct marketing routine. The blogosphere is the main highway of interactivity.

e4m by exchange4media Staff
Published: Jan 11, 2008 7:00 AM  | 1 min read
How ready are we for interactivity?
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Interactivity is something more than getting your target audience to fill in a form, whether to file a complaint, send a query, make a suggestion, or book an order. It includes all these, but they really belong to the old direct marketing routine. The blogosphere is the main highway of interactivity.

Published On: Jan 11, 2008 7:00 AM 
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