How well is your site’s ‘Contact Us’ page working for you?
If your website’s ‘Contact Us’ page is operational as it can and should be, it could sharpen your competitive edge as a composite of catalogue, showcase, sales outlet, and customer service tool – several times over. If you can really make it easy for customers to reach you and get a ready response, they’ll reward you for it. If the responsiveness holds, they’ll stay loyal even when they’re calling only to complain. And the quality of customer-contact strengthens both revenue and brand equity.
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Published: Jan 10, 2008 6:42 AM | 1 min read
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If your website’s ‘Contact Us’ page is operational as it can and should be, it could sharpen your competitive edge as a composite of catalogue, showcase, sales outlet, and customer service tool – several times over. If you can really make it easy for customers to reach you and get a ready response, they’ll reward you for it. If the responsiveness holds, they’ll stay loyal even when they’re calling only to complain. And the quality of customer-contact strengthens both revenue and brand equity.
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