If your website’s ‘Contact Us’ page is operational as it can and should be, it could sharpen your competitive edge as a composite of catalogue, showcase, sales outlet, and customer service tool – several times over. If you can really make it easy for customers to reach you and get a ready response, they’ll reward you for it. If the responsiveness holds, they’ll stay loyal even when they’re calling only to complain. And the quality of customer-contact strengthens both revenue and brand equity.
by
Published:
Jan 10, 2008 6:42 AM
1 min read
If your website’s ‘Contact Us’ page is operational as it can and should be, it could sharpen your competitive edge as a composite of catalogue, showcase, sales outlet, and customer service tool – several times over. If you can really make it easy for customers to reach you and get a ready response, they’ll reward you for it. If the responsiveness holds, they’ll stay loyal even when they’re calling only to complain. And the quality of customer-contact strengthens both revenue and brand equity.
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