Hyundai Motors initiates global review of media biz
In what is believed to be an attempt to consolidate its global media duties with one agency, Hyundai Motors has initiated the process of reviewing its media business. In India, the account is handled by ZenithOptimedia. It is understood that globally, Interpublic Group, Publicis Groupe and Omnicom are participating in the pitch.
It may be recessionary times, but for clients, nothing comes in the way of reassessing their advertising partners. In a long line of ongoing global media pitches, it is now Hyundai Motors’ turn to initiate a global media review process.
The pitch was called last week, and it is understood that Hyundai Motors is looking at consolidating its global media business with one agency by the end of this exercise. While sources close to the development have also said that it is possible that Hyundai may look at working with more than one agency, too, they reiterate that the decision making process will be at a global level with inputs from various markets.
At present, Hyundai has ZenithOptimedia, OMD and Initiative handling its media business across the 170-plus markets that the automobile company is present in. In India, the business is handled by ZenithOptimedia.
