In a highly competitive and dynamic environment, you retain business by the virtue of your understanding of brand dynamics- D Rajappa, President, Everest Brand Solutions, Mumbai.

D Rajappa talks to exchange4media’s Pallavi Goorha Kashyup about the story behind Everest and the need to create a brand that does business by working out the mechanics of the system before they can work out campaigns that are effective and remain in the customers’ minds.

e4m by exchange4media Staff
Published: Oct 30, 2010 8:27 AM  | 1 min read
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In a highly competitive and dynamic environment, you retain business by the virtue of your understanding of brand dynamics- D Rajappa, President, Everest Brand Solutions, Mumbai.
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D Rajappa talks to exchange4media’s Pallavi Goorha Kashyup about the story behind Everest and the need to create a brand that does business by working out the mechanics of the system before they can work out campaigns that are effective and remain in the customers’ minds. More

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Published On: Oct 30, 2010 8:27 AM 
Tags D rajappa Everest brand solutions President

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