Satish, Senior VP - Sales & Marketing, Haier Appliances, shared that a big part of their brand story is focusing on consumer insights, research into product planning & launching products accordingly
The appointment of R. Mahesh Kumar, MD, Sun Network as a Director on the Board under Casual Vacancy has also been ratified by the members of the foundation
With digital advertising having ascended as second only to TV, the focus this year would be to take forward the efforts in the area of digital measurement, said Kataria