In the next 2-5 years, we want to have at least 20-30 per cent of market share: Tarun Katial, Reliance Media World
“We see a huge opportunity in BTL. We are in a nascent stage, but we have started focusing on this business significantly in the last six months. In the next 2-5 years, we want to have at least 20-30 per cent of market share. This is a fragmented industry as very few people have invested in it. The only player that is showing some consolidation is the WPP Group,” says Tarun Katial, CEO, Reliance Media World Ltd.
“We see a huge opportunity in BTL. We are in a nascent stage, but we have started focusing on this business significantly in the last six months. In the next 2-5 years, we want to have at least 20-30 per cent of market share. This is a fragmented industry as very few people have invested in it. The only player that is showing some consolidation is the WPP Group,” says Tarun Katial, CEO, Reliance Media World Ltd. More
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