India is now ‘superficially’ different: Wally Olins
“In many ways India is ‘superficially’ completely different from what it used to be. The self-confidence of Indian business and the ability of Indian businesses to deal effectively on a world stage have changed completely. However, the fundamental personality, characteristic and the way people behave are very much the same,” says Wally Olins, Chairman, Saffron Brand Consultants.
“In many ways India is ‘superficially’ completely different from what it used to be. The self-confidence of Indian business and the ability of Indian businesses to deal effectively on a world stage have changed completely. However, the fundamental personality, characteristic and the way people behave are very much the same,” says Wally Olins, Chairman, Saffron Brand Consultants.
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