India is now ‘superficially’ different: Wally Olins
“In many ways India is ‘superficially’ completely different from what it used to be. The self-confidence of Indian business and the ability of Indian businesses to deal effectively on a world stage have changed completely. However, the fundamental personality, characteristic and the way people behave are very much the same,” says Wally Olins, Chairman, Saffron Brand Consultants.
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Published: Mar 21, 2009 8:26 AM | 1 min read
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“In many ways India is ‘superficially’ completely different from what it used to be. The self-confidence of Indian business and the ability of Indian businesses to deal effectively on a world stage have changed completely. However, the fundamental personality, characteristic and the way people behave are very much the same,” says Wally Olins, Chairman, Saffron Brand Consultants.
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