‘Indian advertising industry continues to feel that western ways are superior’
“The main weak point in the Indian advertising industry today is that it continues to feel that somehow the western ways or methods are superior. Creative is developed on the lines of creative in the West and evaluated in the same manner. There is no reason to feel this way. After all, India has art and culture which is distinct and different from anything elsewhere,” says Sangeetha N, President (West) & Executive Creative Director, RK Swamy BBDO.
“The main weak point in the Indian advertising industry today is that it continues to feel that somehow the western ways or methods are superior. Creative is developed on the lines of creative in the West and evaluated in the same manner. There is no reason to feel this way. After all, India has art and culture which is distinct and different from anything elsewhere,” says Sangeetha N, President (West) & Executive Creative Director, RK Swamy BBDO. More
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