‘Indian’ qualification is perhaps not required any more: Umesh Shrikhande
“The ‘Indian’ qualification is perhaps not required any more. World over, the builders of business – that is, both clients and their agencies – have tough challenges, mandates and some compulsions. Ideally, both groups need to keep their eye on the ball (read brand) at all times. Engaging and enduring brands get built when both these groups excel at their respective jobs,” says Umesh Shrikhande, CEO, Contract Advertising.
“The ‘Indian’ qualification is perhaps not required any more. World over, the builders of business – that is, both clients and their agencies – have tough challenges, mandates and some compulsions. Ideally, both groups need to keep their eye on the ball (read brand) at all times. Engaging and enduring brands get built when both these groups excel at their respective jobs,” says Umesh Shrikhande, CEO, Contract Advertising.
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