It’s ok not to share, says KFC

Some things aren't meant to be shared. According to KFC, it’s KFC Chizza is one of them. The chicken restaurant brand has released a film to promote the food item.

The film opens to a bustling KFC restaurant, where two hungry friends are engaged in a hilarious standoff. One is holding the cruncheesy KFC Chizza, while the other is eagerly waiting for his share. “Yaar bhai ke saath share nahi karega?” is the question hanging in the air. “Kaisi baat kar di yaar tune” comes the hurt reply as the first friend pulls out his phone. He then proceeds to ‘share’ the KFC Chizza – through a picture!

The film then seamlessly transitions to the heart of the action – the KFC kitchen, where the OG Celebrity Chef Colonel Sanders is seen working his magic with crispy chicken fillets, delectable pizza sauce, molten cheese, a smattering of onions and mixed peppers, and a drizzle of herb sprinkle. As the cheese bubbles over the saucy and juicy chicken, Colonel says enthusiastically "Sabko dikhane ka. Khud khane ka."

Aparna Bhawal, CMO, KFC India & Partner Countries said, "KFC Chizza is an iconic, cult favourite that the KFC tribe of chicken lovers just can't get enough of. They are constantly waiting for it to come back on the menu. KFC Chizza has the perfect balance of crunch and cheese and that’s what makes it so irresistible and hence tough to share with anyone, even your best friends. So, you find innovative ways to get around the “sharing, no sharing” conundrum. Like sending them a virtual Chizza! We are thrilled to bring back this cruncheesy product on the menu for a limited time. We are already seeing great response from chicken lovers across the country, whether existing Chizza fans or those trying it for the first time.””

Ritu Sharda, CCO, North, Ogilvy India said, “We bond over food all the time. It's a cultural phenomenon that can be seen all around us, all the time. But hiding in there somewhere, is also a very natural, instinctive feeling we harbour. If the food is just too good, we just don't want to share it.

KFC Chizza is that crazy, cult product. When you have it at the table, you're happy to let people see it, as long as you don't have to share it. And that's the feeling we took a bite out of to come up with our latest KFC Chizza Campaign. "Sabko dikhane ka, khud khaane ka".

The campaign will run on TV and digital platforms, along with a robust 360-degree plan.