JSW Paints celebrates thoughtful actions in new digital film
The film has been conceptualised by TBWA\India
JSW Paints celebrates the magic of small gestures in its new Think Beautiful digital campaign. It champions that real beauty resides in our thoughts and actions.
Commenting on the new Think Beautiful campaign, Mr AS Sundaresan, Joint MD, and CEO of JSW Paints said, “Our Think Beautiful series of films show how being thoughtful can make our world much more beautiful. In this new Think Beautiful film, we bring out how today's younger generation's thoughtful and meaningful actions can help spread happiness around us and build a very inclusive society.”
Govind Pandey, CEO, TBWA\India said, “An inclusive gesture holds profound beauty, transcending boundaries and nurturing connections.”
According to Russell Barrett, CCExpO, TBWA\India, “Think Beautiful is more than a baseline, it’s a platform idea. In this film we’ve explored yet another dimension of this platform and the transformative power of inclusivity, illustrating how even the smallest acts of kindness can catalyze positive change in society.”
