JSW Paints pays tribute to the colours of India in new Independence Day campaign
Conceptualized by TBWA\India, the campaign offers a fresh perspective on the Indian national flag
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JSW Paints unveils anthem to celebrate the 'colourful spirit' of cricket
The brand is associated with six teams this IPL
JSW Paints celebrates thoughtful actions in new digital film
The film has been conceptualised by TBWA\India
JSW Paints celebrates ‘beautiful memories’ in digital film
The film has been conceptualised by TBWA\India
Sawalia aims to empower Indian consumers in JSW Paints’ Pixa campaign
The campaign is headlined by Alia Bhatt
JSW Paints questions our biases about colours in new Independence Day ad
The campaign has been conceptualized by TBWA\India
Alia Bhatt & Ayushmann Khurrana ask all the right questions in JSW Paints ad
The ad has been conceptualized by TBWA
Delhi Capitals signs JSW Paints as its Principal Sponsor for WPL 2023
As part of this brand collaboration, Delhi Capitals women’s team will wear the JSW Paints logo on the front of their match and training jersey
JSW Paints’ I-Day ad: A moment marketing attempt gone wrong?
The ad, created by TBWA/India, has drawn criticism for its very idea and has also been called a copy of a three-year-old short film
JSW Paints gets Alia Bhatt & comedian Atul Khatri in new campaign
The campaign has been conceptualized by TBWA\India
'Any colour one price' proposition will help JSW Paints stand out in IPL: Anuradha Bose
CMO Bose and creative agency TWBA’s CEO talk about the brand's ‘Sawalia’ campaign with Alia Bhatt
JSW Paints unveils new campaign with Alia Bhatt in double role
The campaign highlights the brand's mission to give the freedom of choosing colours with its ‘Any Colour One Price’ offering
JSW Paints' new campaign encourages people to connect with colours that form India
The campaign ‘Har rang mein hai desh ka rang’ has been conceptualised and executed by ABP Uncut
Ayushmann Khurrana talks about price transparency in new campaign for JSW Paints
This 360-degree integrated campaign goes on air during IPL 2021 and across regional TV channels
Alia Bhatt & Ayushmann Khurrana named brand ambassadors of JSW Paints
The company is all set to release its first-ever marketing campaign featuring the actors
‘The need for advertising to deliver sharp business results will be more pronounced’
Govind Pandey, CEO, TBWA India, tells us how these times of adversity have transformed the creative process, the experience of pitching during lockdown, the agency’s work and more
'The larger objective now is to convey how a brand looks at a situation like this'
In this segment of ‘Beating All Odds’, A S Sundaresan, Joint MD and CEO, JSW Paints, speaks to Neeta Nair on the brand's COVID-19 marketing strategies and more