‘Just as India is converging with the global economy, so is the public relations industry’
I think the firm needs to be consistent on a worldwide basis. There has to be one company, one team and one culture. However, we must inculcate an appreciation of uniqueness in each market. I would say that India is rapidly changing in the way it looks at the PR profession, and its emerging role in the entire communication spectrum.
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Published: Dec 27, 2007 6:53 AM | 1 min read
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I think the firm needs to be consistent on a worldwide basis. There has to be one company, one team and one culture. However, we must inculcate an appreciation of uniqueness in each market. I would say that India is rapidly changing in the way it looks at the public relations profession, and its emerging role in the entire communication spectrum. Just as India is converging with the global economy, so is the public relations industry.
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