KFC shows how to satisfy cravings without interruptions
In a new digital film, KFC shows how GenZ fans enjoy KFC Rolls in the most unexpected places
"Vibe your way, anytime, anyplace." is the motto for Gen-Z.
And that can mean eating what you crave, no matter where you are or what time of the day it is.
In the new campaign, the OG celebrity chef Colonel Sanders joins GenZ fans as they are spotted indulging in KFC Rolls in the most surprising places.
The campaign films feature unexpected moments where GenZ fans are spotted enjoying the KFC Rolls. The first film sees a girl thoroughly enjoying her KFC Roll, oblivious to the world around her. As the film moves ahead and the camera zooms out, we realize she’s on a Roller Coaster, upside down and armed with her KFC Roll. The film ends with Colonel Sanders asking her, “KFC Roll kahin bhi kha sakte ho, to kya kabhi bhi khaoge?”
The second film opens on a hostel warden engrossed in a heated conversation with a girl – “kahaan chupaya hai boyfriend ko?” she asks. Cut to the boyfriend hiding in the closet, indulging in the KFC Roll, and not worried at all about what will happen if he gets caught. Enter Colonel Sanders, who exclaims “Maana ki KFC Rolls kabhi bhi kha sakte hai, toh kya kabhi bhi khaoge?”