As audiences move fluidly across screens, brands are being forced to rethink how reach, relevance, and results are truly built, say experts
Speaking at the Pitch BFSI Marketing Summit 2024, Anoop Manohar, CMO of Axis Bank, tells us why brands should rethink strategies to cater to the digital-first generation as they come of age
The new campaign features three short video films highlighting the importance of guidance from professional astrology
In a new digital film, KFC shows how GenZ fans enjoy KFC Rolls in the most unexpected places
Tushar Malhotra, Director of Sales and Marketing at Bisleri International, talks about how the brand's marketing efforts have led to its enduring presence in the Indian markets
76% of all social content they consume is creator made while 87% spend the most time on Instagram, the report stated
As per a report titled ‘The Cricket Playbook for Growth Marketers’, brought out by Adjust and Glance, 35% of cricket content engagement came from vernacular languages last season
From cookie deprecation to AI investment, Shashank Srivastava, Senior Executive Officer (Marketing & Sales), Maruti Suzuki, explains what is setting the tone of his marketing strategy for FY25
At India Brand Conclave 2024, industry experts talked about the impact of Gen Z on brand building
In the latest campaign, Sara Ali Khan inspires girls to embrace periods fearlessly
Balasubramanian, the CMO of fashion e-comm brand Myntra, talks about its latest FWD offering, catering to the mercurial GenZ cohort and going 100% digital in its media mix
Aditi Mishra, CEO, Lodestar UM, and Kulanath Kaushik from Lodestar UM’s strategy team discuss ways to approach the GenZ mindset
As per industry observers, Campa Cola has the opportunity to start off by positioning itself as an alternative in the soft drink market and market itself to the aspirational population
With more of the kids these days coming into the workforce, having high disposable income and a larger say in how things are run, brands must listen to them or fail
In the second episode of the podcast, Aditi Mishra, CEO, Lodestar UM, and Kulanath Kaushik from Lodestar UM’s strategy team say why brands should be dynamic, agile and authentic to keep pace with GenZ
The series centred on GenZ will feature conversations between Aditi Mishra, CEO, Lodestar UM, and Kulanath Kaushik from Lodestar UM’s strategy team
Given the trust it enjoys with its listeners, Spotify notes why the platform is perfect for brands and marketers to reach out to the elusive omnishopper
How brands should adapt their proposition to cater to the evolving consumer landscape
Xavier Prabhu, Founder & Managing Director, PRHUB Integrated Marketing Communication talks about the role of integrated marketing for Indian brands, future of PR and media relations for GenZ & more