Kinder Joy unveils Raksha Bandhan ad

Launches edutainment platform Kinder Digital Hub for kids to promote the significance of the festival

by exchange4media Staff
Published: Jul 30, 2022 8:04 AM | 1 min read

kinder joy

Every year, siblings celebrate Raksha Bandhan by following the traditional rituals of a sister tying a Rakhi to her brother. The festive occasion focuses on the significance of a simple thread symbolizing the bond shared by siblings. This year to make the Rakhi celebration more unique, Kinder Joy, the flagship brand of Ferrero India, has launched an edutainment platform, ‘Kinder Digital Hub’ for kids to promote the significance of the festival.

Kinder Joy has also launched a TVC for this special occasion which is in sync with their tagline #KhaokheloKhushRaho which is a 360-degree campaign

Commenting on the new launch of the edutainment digital hub Amedeo Aragona, Brand Head Kinder India, said “Ferrero has always symbolized the spirit of gifting during festivals. This year, with the special Rakhi packs, while we aim at creating beautiful memories, we felt it necessary that children should understand the significance of the festival. This led us to create the characters “Ki & Jo”, who will take kids along on a fun and educative journey as well as introduce Equality and Inclusivity in relationships via edutainment.”