Language papers are strong in Kerala: Jacob Mathew, Malayala Manorama
“The Kerala market is slightly different from the rest of the country. Here, the established brands are very strong with very high brand loyalty. Establishing a new brand in Kerala will require major efforts,” points out Jacob Mathew, Executive Editor, Malayala Manorama.
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Published: Sep 11, 2010 7:34 AM | 1 min read
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“The Kerala market is slightly different from the rest of the country. Here, the established brands are very strong with very high brand loyalty. Establishing a new brand in Kerala will require major efforts,” points out Jacob Mathew, Executive Editor, Malayala Manorama. More
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