Language papers are strong in Kerala: Jacob Mathew, Malayala Manorama
“The Kerala market is slightly different from the rest of the country. Here, the established brands are very strong with very high brand loyalty. Establishing a new brand in Kerala will require major efforts,” points out Jacob Mathew, Executive Editor, Malayala Manorama.
“The Kerala market is slightly different from the rest of the country. Here, the established brands are very strong with very high brand loyalty. Establishing a new brand in Kerala will require major efforts,” points out Jacob Mathew, Executive Editor, Malayala Manorama. More
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