Lenskart unveils campaign to launch French eyewear brand Le Petit Lunetier in India
The launch marks the first international addition to Lenskart’s umbrella
Lenskart has announced a campaign the launch French eyewear brand, Le Petit Lunetier, as an exclusive partner in the India market.
The launch marks the first international addition to Lenskart’s umbrella and follows an equity investment in September 2023 by Neso Brands, a Singapore-based house of brands specialising in eyewear and part of the Lenskart Group. Founded in 2015 by former Google executive Jérémie Encaoua and optician Elie Attias, Le Petit Lunetier is an upcoming Paris-based, omni-channel eyewear brand that offers fashionable and iconic designs in high-quality.
"We are excited to be the exclusive partner for Le Petit Lunetier in India. This launch represents a significant step ahead in offering unparalleled choices to consumers in the eyewear industry," said Peyush Bansal, CEO and Co-Founder of Lenskart.
"Le Petit Lunetier's up-and-coming brand status and design expertise, coupled with Lenskart's extensive distribution network and deep understanding of the Indian consumer, together create a powerful synergy for us to cater to a fashion-forward audience seeking globally-inspired eyewear."
Jérémie Encaoua, co-founder of Le Petit Lunetier, commented: “We are very excited to enter the Indian market with Lenskart as a strategic partner and introduce our brand to the Indian consumer. This launch will move us one step closer to achieving our global expansion goals beyond our core markets.”
