Leo Burnett wins a Silver Pencil for India at One Show Interactive Awards 2009
Leo Burnett India has bagged a Silver Pencil for its entry titled ‘Luxor Highlighters – Innovation’ for Luxor Highlighters in the One Show Interactive – Campaign category. Earlier in the week, Leo Burnett had also won a Pencil in the One Show Design awards, where India had won six Pencils in all.
India has scored one Pencil at the One Show Interactive Awards 2009 that were announced on May 8, 2009. Receiving the honours is Leo Burnett India, who bagged a Silver Pencil for its entry titled ‘Luxor Highlighters – Innovation’ for Luxor Highlighters in the One Show Interactive – Campaign category. Earlier in the week, Leo Burnett had also won a Pencil in One Show Design Awards, where India had won six Pencils in all. At the One Show Awards, Mudra DDB was the sole Indian agency to have bagged a Bronze Pencil.
The One Show Interactive Awards recognise the best in new media advertising with cutting-edge categories like branded applications, new media innovation and online branded content. Now in its 12th year, One Show Interactive reflects the expanding realm of online and digital work.
Kevin Swanepoel, President of The One Club, said, “This was an amazing collection of work. Agencies responded to a tough economy and an uncertain media landscape with talent, boldness of thought and fearless determination. The work from India was great, much like the other works that we had seen from India at One Show Design and One Show.”
The One Show Interactive Awards marked the closing night of the first ever Creative Week NYC. Hosted by The One Club, Creative Week NYC included these three awards shows along with various other events designed to engage the creative fraternity in dialogues on the current situation, and the future of the creative industry. exchange4media is the exclusive media partner in India for The One Club.
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