Lizol gets Chef Vikas Khanna to campaign for germ-busting kitchen products
The association with Khanna will spin a holistic, multi touchpoint campaign that will establish Lizol as a specialist kitchen cleaner
Lizol, the Germ Killer brand, under the flagship of RB, has announced ‘Lizol Kitchen. Healthy Kitchen’ campaign with Vikas Khanna, the internationally acclaimed Indian chef. Khanna is the face for its new Kitchen Power cleaner. Together, they aim to create awareness around the importance of having a germ-free kitchen and get India to make the right choice for a truly healthy life.
In a survey conducted by Incite, a strategic research consultancy, it was found that 98% Indians are aware of the presence of germs throughout their homes along with the many threats they pose, however, 62% who are concerned about these germs do not seek germ removal solutions to protect their families. Out of those who chose to do something about it, 42% use phenyl and detergents as general cleaning agents to deal with germs across different surfaces in the house.
Being a passionate and committed advocate of nutrition, Vikas Khanna, an internationally acclaimed Chef has been constantly encouraging people to make healthier food choices. With this association, he will not only sensitize modern homemakers about the importance of a clean and healthy kitchen but also help them evaluate the cleanliness of their kitchens.
Commenting on his association with the brand, Vikas Khanna said, “In India, we are seeing a major shift in people’s perception about nutrition intake and healthy food. While they are making healthier choices with their diet, enough attention is not being paid to the germs that exist on kitchen slabs, stoves, tiles, etc., which unintentionally find a way into the food we cook. Even the smallest oil stains are hotbeds of germs because of their sticky nature and a wet cloth wipe is not enough to protect your
family from them. With the ‘Lizol Kitchen. Healthy Kitchen.’ campaign, I will urge modern homemakers to take a step ahead towards making their kitchens a healthier space.”
Sukhleen Aneja, CMO, Marketing Director, South Asia RB Hygiene Home, said, “Women spend a lot of their time in the kitchen making sure they prepare a healthy meal for their family but are unaware of the invisible illness causing germs that lie around. Kitchen hygiene is a major concern in India and interestingly, research found that 100% of kitchen cloths in India are heavily contaminated and was found to be the dirtiest item in Indian households. This encouraged us to develop a solution that gives 10 times better germ-protection against ordinary dish bar to ensure a healthier kitchen. Vikas Khanna has been a key influencer in driving conversations around nutritious and healthy food around the globe and in India he is an epitome of culinary versatility with a huge fan following. We are delighted to have him as our partner in driving ‘Lizol Kitchen. Healthy Kitchen.’ campaign and ensuring a healthier living across all households.”
The association with Khanna will spin a holistic, multi touchpoint campaign that will establish Lizol as a specialist Kitchen cleaner. Lizol also launched two other variants; Lizol Bathroom Power Cleaner and Lizol All Purpose Cleaner to address the distinguished cleaning needs of consumers. The Lizol Kitchen Power Cleaner will be available in 450 ml pack priced @INR 129 and 250 ml priced @INR 79 and in orange burst variant.
In a survey conducted by Incite, a strategic research consultancy, it was found that 98% Indians are aware of the presence of germs throughout their homes along with the many threats they pose, however, 62% who are concerned about these germs do not seek germ removal solutions to protect their families. Out of those who chose to do something about it, 42% use phenyl and detergents as general cleaning agents to deal with germs across different surfaces in the house.
Being a passionate and committed advocate of nutrition, Vikas Khanna, an internationally acclaimed Chef has been constantly encouraging people to make healthier food choices. With this association, he will not only sensitize modern homemakers about the importance of a clean and healthy kitchen but also help them evaluate the cleanliness of their kitchens.
Commenting on his association with the brand, Vikas Khanna said, “In India, we are seeing a major shift in people’s perception about nutrition intake and healthy food. While they are making healthier choices with their diet, enough attention is not being paid to the germs that exist on kitchen slabs, stoves, tiles, etc., which unintentionally find a way into the food we cook. Even the smallest oil stains are hotbeds of germs because of their sticky nature and a wet cloth wipe is not enough to protect your
family from them. With the ‘Lizol Kitchen. Healthy Kitchen.’ campaign, I will urge modern homemakers to take a step ahead towards making their kitchens a healthier space.”
Sukhleen Aneja, CMO, Marketing Director, South Asia RB Hygiene Home, said, “Women spend a lot of their time in the kitchen making sure they prepare a healthy meal for their family but are unaware of the invisible illness causing germs that lie around. Kitchen hygiene is a major concern in India and interestingly, research found that 100% of kitchen cloths in India are heavily contaminated and was found to be the dirtiest item in Indian households. This encouraged us to develop a solution that gives 10 times better germ-protection against ordinary dish bar to ensure a healthier kitchen. Vikas Khanna has been a key influencer in driving conversations around nutritious and healthy food around the globe and in India he is an epitome of culinary versatility with a huge fan following. We are delighted to have him as our partner in driving ‘Lizol Kitchen. Healthy Kitchen.’ campaign and ensuring a healthier living across all households.”
The association with Khanna will spin a holistic, multi touchpoint campaign that will establish Lizol as a specialist Kitchen cleaner. Lizol also launched two other variants; Lizol Bathroom Power Cleaner and Lizol All Purpose Cleaner to address the distinguished cleaning needs of consumers. The Lizol Kitchen Power Cleaner will be available in 450 ml pack priced @INR 129 and 250 ml priced @INR 79 and in orange burst variant.
