The campaign invites consumers to nominate their phenyl brands to undergo scientific testing against Lizol for germ-kill and cleaning efficacy
The top ten list saw a new entrant this week — Google; Dettol products led on the brands' side
Eight out of ten brands belong to Reckitt whereas Amazon Prime Video and Byju’s Learning App are two non- Reckitt brands featured in the list
Reckitt continues to top the list of top ten advertisers, whereas Lizol continues to be the leading brand
As per the weekly data, Lizol maintained its number one position this week as well
This week, Amazon.in and Asian Paints Apex Ultima Protek entered the top ten brands list; Lizol continues to lead the brand space
As per weekly data, Lizol continues to lead top ten brands list
As per the weekly data, Policybazaar.com emerged as the second top brand this week
Hindustan Unilever continues to lead advertiser's space for the week
The campaign has been conceptualised by McCann
Other celebs roped in for RB's disinfectant campaign include Ganesh Venktataram & Nisha Venktataram, Twinkle Khanna, Ritesh Deshmukh & Genelia D’Souz