M S Dhoni plans travel adventure with Cleartrip
M S Dhoni is seen in three avatars – pilot, darbaan and a traveller – in the campaigns
Cleartrip’s brand ambassador and cricketing icon, Mahendra Singh Dhoni, marked his debut innings with the brand’s latest ad film.
Donning 3 quirky avatars - pilot, darbaan and a traveller - MSD aka Captain Cool urges first-time users to book with Cleartrip to score big with offers and enjoy unparalleled flexibility on flights, hotels and buses under the brand's promise - ‘ClearChoice’.
The film aligns with Cleartrip’s vision of growing its market presence and unlocking a new and larger demographic. It introduces them to the brand’s unique value proposition through relatable moments that resonate with every traveller.
Through the campaign, the films highlight the common pain points of travelers, especially for last-minute cancellations and modifications. MSD in his quintessential style reassures the users that with Cleartrip, booking journeys are stress-free and flexible.
Mahendra Singh Dhoni, Cleartrip Brand Ambassador said, “Throughout my career, travelling across continents, I have been a true globetrotter and discovered my love for travel. After so many years, travel has become something I look forward to. I couldn’t be more thrilled to come onboard Cleartrip, a brand that mirrors what travel should be like - fun, memorable and meaningful. In my career, I continue to make tough decisions every day, but with Cleartrip, decision-making is easy and straightforward. Their commitment to transparency simplifies choices and allows anyone to confidently go on a journey of their dreams.”
Prahlad Krishnamurthi, Chief Business Officer, Cleartrip said, “At Cleartrip, our fundamental aim is to democratise travel through superior offerings and unprecedented flexibility. Our latest campaign with Mahendra Singh Dhoni, an iconic figure with universal appeal, is to invite new users to come onboard Cleartrip and experience travel like never before. MSD embodies Cleartrip’s ethos of Straightforwardness and Transparency and we believe he is the perfect Captain for us and our travellers from across the country.”
