Citroën India and M S Dhoni join hands for 'Do what matters' campaign The campaign has been executed by Leo Burnett, Mumbai e4m Staff Jun 5, 2024 11:57 AM
M S Dhoni plans travel adventure with Cleartrip M S Dhoni is seen in three avatars – pilot, darbaan and a traveller – in the campaigns e4m Staff Apr 8, 2024 2:48 PM
Cleartrip onboards a new captain – M S Dhoni Mahendra Singh Dhoni will advocate the importance of making the right choices in travel for the "ClearChoice” campaign e4m Staff Apr 1, 2024 8:35 AM
Maxivision Super Specialty Eye Hospitals ropes in M S Dhoni as ambassador The brand wants to build on Dhoni’s attributes like trustworthiness, reliability and excellence e4m Staff Nov 6, 2023 4:18 PM
Dhoni pays surprise home visits to fans for Lay’s Dhoni joins Lay’s as the brand ambassador with this campaign e4m Staff Oct 24, 2023 6:00 PM
M S DHONI launches Droni – a quadcopter consumer camera drone The drone is capable of carrying out agricultural pesticide spraying over 30 acres per day e4m Desk Oct 10, 2022 12:18 PM
What’s driving Gulf Oil’s long-standing partnership with IPL IPL is a valuable media property for the brand as it works in a low-involvement category, says Gulf Oil India MD & CEO Ravi Chawla Mansi Sharma Apr 18, 2022 8:22 AM
Kinley launches fresh campaign with MS Dhoni The new campaign ‘Boond Boond Mein Vishwas’ will be seen going on-air across electronic channels along with digital promotion e4m Desk Feb 8, 2022 1:05 PM
Stamina decides your game not gender, says Dhoni in Boost’s new campaign The campaign has been created by Wunderman Thompson e4m Desk Sep 6, 2021 5:10 PM
GoDaddy launches Phase 2 of 'Bijness Bhai' campaign with MS Dhoni The campaign, conceptualized by Tilt Brand Solutions, will be out in seven Indian languages e4m Desk Sep 29, 2020 1:29 PM
IPL 2020 a sticky wicket for brands? Industry watchers say the pandemic left little time for brands to prep in terms of marketing strategies, leading to a dearth of variation in messaging Ruhail Amin Sep 29, 2020 9:19 AM
Khatabook ad: Finally an IPL spot that hits a creative sixer? The ads feature M S Dhoni in never-seen-before avatars aimed at communicating three unique features of the brand Misbaah Mansuri Sep 22, 2020 9:23 AM
Gulf Oil India & CSK complete longest ever franchise-sponsor association in IPL history To commemorate the occasion, Gulf has unveiled a 10th anniversary jersey e4m Desk Sep 21, 2020 1:01 PM
This is going to be the biggest IPL ever: Gautam Thakar, Star Sports In a conversation with exchange4media, Thakar, the CEO of Star Sports, says he is confident that Dream11 IPL 2020 will be the property’s biggest season in terms of both viewership and revenue Simran Sabherwal & Dipali Banka Sep 15, 2020 8:17 AM
Amitabh Bachchan & M S Dhoni come together for TVS Motor Company campaign The campaign has been executed by FCB Ulka e4m Desk Jul 28, 2020 12:15 PM
MS Dhoni goes ‘All In’ as he becomes the new face of PokerStars India The campaign has three films featuring Dhoni enjoying a game of poker with three unique personalities e4m Desk Jul 25, 2020 9:06 AM
Lowe Lintas’ CARS24 campaign fields M S Dhoni in many avatars The integrated campaign has been conceived by Lowe Lintas Delhi e4m Desk Jul 20, 2020 1:24 PM
Sachin Tendulkar & M S Dhoni roped in for 'Mutual Funds Sahi Hai' campaign The cricketing icons will help create awareness about Mutual Funds as the preferred investment option e4m Desk Jan 30, 2020 1:53 PM