Madison Media bags Rs 20 cr Tata Tea account
Tata Tea has been quick in its decision making. Where all the presentations culminated yesterday, the company has zeroed in on Madison Media to handle its media duties. The account is in the region of Rs 20 cr.
Tata Tea has been quick in its decision making. Where all the presentations culminated yesterday, the company has zeroed in on Madison Media to handle its media duties. The account is in the region of Rs 20 cr. The other agencies in the fray were the incumbent The Media Edge, Mediaedge: cia and Starcom.
Confirming the win, Sam Balsara, Chairman & Managing Director, Madison Communications says, “Happy days are here again…Tata Tea was the second AoR that we had won way back in 1995. Following the de-centralisation of the Tata group AoR, we are delighted to now have them back in our fold. I am sure that this renewed partnership will be an enduring one and we hope to use our media poweress to drive their growth even further.”
