Magicbricks, a real estate platform, has launched its new multi-media marketing campaign, #StoryHarGharKi.
This two-part ad campaign adopts a slice-of-life storytelling approach to underscore Magicbricks' pivotal role in simplifying the home-buying and selling journey.
“The Indian real estate sector is at a promising juncture, fueled by accelerating residential market dynamics and growing interest from new customer demographics such as millennials and younger families. As the festive season beckons, we anticipate further growth in residential demand and supply. Hence, the campaign's centerpiece revolves around our demonstrated leadership in seamlessly connecting home buyers and sellers, assisting them with advisories and relevant services in this high involvement decision-making journey.” shared Devarshy R. Ganguly, Head of Marketing, Magicbricks.
Speaking about the creative treatment, Ankur Suman, Partner R K Swamy shared “We operate in a short-attention economy, and with content explosion, there is an overload of brand communique in the industry. Hence, our creative strategy focused on creating a simple and clear narrative. The ad film, designed to be both entertaining and informative, Showcases the world of a grumpy, but sweet-at-heart father-in-law, his daughter and son-in-law. This is a world of the typical Indian family, where affection is often expressed through sarcasm laced taunts, which often make the conversations humorous.
This campaign is strategically designed to span various media platforms, including a presence during the highly anticipated ICC World Cup 2023, as well as prominent slots in TV, print, OTT, digital, radio, and social media.
