Magnon\TBWA wins the digital duties of MakeMyHome.com
The agency won the account following a multi-agency pitch in Mumbai
Magnon\TBWA has won the digital duties of e-commerce venture, MakeMyHome.com; a one-stop solution for all household products in India.
As the digital agency of record for the brand, Magnon\TBWA will be responsible for managing the overall, digital marketing initiatives. The agency won the account following a multi-agency pitch in Mumbai.
“Having built engaging e-commerce experiences for brands in the past, we are extremely excited and confident of creating a winning e-brand by marrying technology with the right positioning and impactful messaging,” commented Vineet Bajpai, TBWA\Group India’s Chief Executive Officer. “We look forward to augment value and enable growth for our new partner.”
As competition rises within the Indian e-commerce industry, small to large e-retailers are fast moving to adopt innovative digital marketing strategies in order to attract a large share of the rapidly burgeoning online customer market.
On choosing Magnon\TBWA as its digital partner, Hemant Kabra, Director at MakeMyHome.com said, “We have embarked on an ambitious growth plan for the organization. We want to scale up and thus identified Magnon\TBWA as part of this larger exercise to scale up the business with new and innovative ways.”
Abhipraya Kaviratna, Associate Vice President, Marketing, at MakeMyHome.com said, “We are happy to partner with a reputed agency like Magnon\TBWA equipped with young and dynamic team. We look forward to a fruitful association and some great and innovative solutions from the agency to drive the business forward.”
