Marketing and sales are often confused: Jessie Paul, MD, Paul Writer
“Marketing and sales are often confused. In India, the terms are used interchangeably, perhaps because of the fact that we’ve had a very controlled economy and a vast pool of low-cost educated people. India has always had a big emphasis on the feet-on-street model of sales. Marketing is required when you want to do ‘pull’, or want other benefits like a brand premium or loyalty,” says Jessie Paul, Managing Director, Paul Writer Strategic Advisory.
“Marketing and sales are often confused. In India, the terms are used interchangeably, perhaps because of the fact that we’ve had a very controlled economy and a vast pool of low-cost educated people. India has always had a big emphasis on the feet-on-street model of sales. Marketing is required when you want to do ‘pull’, or want other benefits like a brand premium or loyalty,” says Jessie Paul, Managing Director, Paul Writer Strategic Advisory. More
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