MarTech firm Geniee acquires Zelto

As per reports, the acquisition of the revenue optimization platform, earlier called AdPushup, is worth $70 million

Published: Mar 6, 2023 8:02 AM
1 min read

Japan-based Geniee, a marketing tech-based company, has acquired revenue optimization platform Zelto, media networks have reported.

Genie, which is part of the SoftBank Group, is believed to have paid $70 million for the acquisition.

The deal is believed to have given some investors of Zelto (formerly AdPushup) a 40-fold return.

The operations won't be affected significantly, Zelto Founder and CEO Ankit Oberoi has been quoted as saying.

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Tags: Martech Geniee Zelto