MarTech firm Geniee acquires Zelto
As per reports, the acquisition of the revenue optimization platform, earlier called AdPushup, is worth $70 million
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Published: Mar 6, 2023 8:02 AM | 1 min read
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Japan-based Geniee, a marketing tech-based company, has acquired revenue optimization platform Zelto, media networks have reported.
Genie, which is part of the SoftBank Group, is believed to have paid $70 million for the acquisition.
The deal is believed to have given some investors of Zelto (formerly AdPushup) a 40-fold return.
The operations won't be affected significantly, Zelto Founder and CEO Ankit Oberoi has been quoted as saying.
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