MarTech firm Geniee acquires Zelto
As per reports, the acquisition of the revenue optimization platform, earlier called AdPushup, is worth $70 million
Japan-based Geniee, a marketing tech-based company, has acquired revenue optimization platform Zelto, media networks have reported.
Genie, which is part of the SoftBank Group, is believed to have paid $70 million for the acquisition.
The deal is believed to have given some investors of Zelto (formerly AdPushup) a 40-fold return.
The operations won't be affected significantly, Zelto Founder and CEO Ankit Oberoi has been quoted as saying.
