martech
Industry heads share AI-powered tools are integral in various aspects of marketing and advertising but the adoption has been measured since clients seek concrete data and not just a 'hyped tool'
Sohini Ganguly May 15, 2024 9:29 AM
On MarTech Day 2024, we ask experts about the importance of ownership, collaboration and alignment of objectives among C-suite executives when it comes to driving marketing tech in an organisation
Sohini Ganguly May 7, 2024 8:38 AM
Mihir Karkare, Managing Director, Mirum India, took the stage at the Pitch CMO Summit to share insights from the India MarTech and CommerceTech report 2024
e4m Staff Mar 23, 2024 8:15 AM
As per the report, over 65% of respondents spend over 16% of their budget on MarTech
e4m Staff Mar 21, 2024 2:12 PM
Adding 2000 MarTech tools in just six months is a testament to the acceleration of AI-driven software, noted Scott Brinker of ChiefMartec and HubSpot
Sohini Ganguly Dec 12, 2023 8:16 AM
At the e4m MarTech Conference, Mebrulin Francisco of EssenceMediacom and Prateek Tomar of Apollo 24/7 shared their expertise in responsible usage of data
Nilanjana Basu Dec 11, 2023 4:28 PM
At the e4m MarTech India Conference 2023 a panel of industry heads deliberated on the key drivers that increase engagement across all marketing channels
Sohini Ganguly Dec 11, 2023 8:40 AM
At the e4m MarTech India Conference 2023, Jagdish Mitra, Chief Strategy Officer and Head of Growth, Tech Mahindra, spoke about technology enabling business for progressive India
At the e4m MarTech Summit 2023, industry stalwarts explored how marketers and technologists could synergise to achieve common goals
The Vice President, Research and Advisory of Real Story, spoke at e4m MarTech India Conference 2023 on driving value for the MarTech stack
Aditi Gupta Dec 9, 2023 8:55 AM
e4m MarTech India Conference 2023 saw industry leaders from across sectors discuss the scope of MarTech in India
Sonam Saini Dec 8, 2023 8:58 AM
The growth & tech platform bagged 1 gold and 1 bronze metals across categories
The awards celebrate individuals and companies that transform the possibilities of the marketing domain through technology
WebEngage’s Avlesh Singh honoured with MarTech 'Visionary of the Year' title
With MarTech making great strides, Generative AI, Machine Learning, Customer Data Platforms and Voice Search were some of the topics that kept marketing heads busy this year. We explore why
Sohini Ganguly Nov 29, 2023 8:52 AM
Guest Column: Sooraj Balakrishnan, Head of Marketing, Acer India, writes on how Marketing Technology has an important role to play in the B2C and B2B segments
Sooraj Balakrishnan Nov 8, 2023 1:19 PM
The festive surge alters consumer habits, necessitating real-time analytics, personalised campaigns and advanced data integration, say experts
Sohini Ganguly Nov 6, 2023 9:20 AM
Organisations are likely to optimise costs as they realise that marketers are harnessing just one-third of the technology's capabilities despite it consuming a quarter of their budget, say experts
Sohini Ganguly Oct 4, 2023 8:17 AM
MDPs bring together data from owned, earned and paid channels, allowing brands to forge a unified & comprehensive view of their marketing landscape
Shantanu David Sep 26, 2023 8:45 AM
Mobile payments are anticipated to emerge as the primary payment method across all product categories during the upcoming festive season, said the report
exchange4media Staff Sep 13, 2023 12:12 PM
Experts discuss the different functions of technology in the health marketing world and what kind of responsibilities comes with the power of MarTech in the very sensitive health sector
Nilanjana Basu Jun 6, 2023 8:55 AM
The CEO and Founder of the marketing solutions company spoke to e4m about the growth of AI, the trends in ad spends and much more
Nilanjana Basu May 29, 2023 9:07 AM
Ronnie Screwvala, Co-Founder & Chairperson - upGrad; Nitin Sethi, SVP, Chief Digital Officer – Consumer Businesses, Adani Group; and Manik Nangia, CDO, Bajaj Auto, spoke at the event
exchange4media Staff May 6, 2023 10:17 AM
Mirum India MarTech Report 2023 provides insights into what marketing decision-makers think about MarTech and where it is headed
NATIVE CONTENT Apr 6, 2023 12:52 PM
At the Pitch CMO summit, Mihir Karkare, EVP, Mirum India shared insights from the Mirum India Martech report 2023 on the state of MarTech in India today
exchange4media Staff Mar 27, 2023 2:51 PM
The Joint CEO of Mirum India spoke to e4m Editor Naziya Alvi Rahman on a host of questions with respect to the India MarTech Report 2023 that will be unveiled at the e4m Pitch CMO Summit today
Naziya Alvi Rahman Mar 23, 2023 2:41 PM
The survey for the report shows 88% of respondents expect to increase spending on MarTech over the next 3 years
exchange4media Staff Mar 23, 2023 12:43 PM
As per reports, the acquisition of the revenue optimization platform, earlier called AdPushup, is worth $70 million
exchange4media Staff Mar 6, 2023 8:02 AM
From AI, ML AR and VR to metaverse, there’s a bunch of tools that are becoming hot topics for the new year, say experts
Nilanjana Basu Jan 4, 2023 8:37 AM
The report will be unveiled at the e4m-Xaxis Programmatic Summit on December 16
exchange4media Staff Nov 19, 2022 8:43 AM
Panellists discussed the strategies to make social listening work for brands at the e4m Martech India Conference 2022
exchange4media Staff Oct 20, 2022 2:46 PM
At the e4m MarTech Conference 2022, panellists discussed how their respective brands have leveraged the metaverse to create a more personalised experience for their users
exchange4media Staff Oct 18, 2022 11:19 AM
At e4m MarTech Conference, panelists talked about the importance of social media and video marketing as a key growth formula
exchange4media Staff Oct 17, 2022 6:42 PM
Some snapshots from the glitzy event held on 14 October at Gurgaon
exchange4media Staff Oct 17, 2022 1:38 PM
Apoorv Durga, VP, Research & Advisory, Real Story Group spoke on ‘Future-Proofing Your Martech Stack’ at the e4m MarTech Summit 2022
exchange4media Staff Oct 17, 2022 11:43 AM
At e4m MarTech India Conference 2022, a panel of industry heads deliberated on the topic - Winning with Personalization: The Success Stories
exchange4media Staff Oct 17, 2022 11:21 AM
The CDP Institute’s Founder spoke at e4m MarTech India Conference on how to use CDP for making the most of consumer data
exchange4media Staff Oct 17, 2022 8:39 AM
In his special address at e4m MarTech 2022, Srivastava, Senior Executive Director of Marketing & Sales, Maruti Suzuki, shared glimpses of the brand's journey into the metaverse
exchange4media Staff Oct 17, 2022 8:32 AM
Mohanty, MD & Chief Client Officer - South Asia, Insights Division, Kantar, spoke at the e4m MarTech India Conference about leveraging new touchpoints and communication in a changed customer journey
exchange4media Staff Oct 17, 2022 8:23 AM
Industry experts will convene on October 14, 2022, to discuss trends and practices from the dynamic world of MarTech
exchange4media Staff Oct 11, 2022 4:04 PM
DeepFlux Co-founder Abhimanyu Vyas will join Yogesh Kothari in leading the new entity as Business Head
exchange4media Staff May 19, 2022 12:07 PM
Guest Column: Arun Neelakantan, VP – Digital Transformation & Growth, Unilever South Asia & Member of MMA Martech & Data Council, shares insights from MMR Report 2022 to be launched on May 10
Arun Neelakantan May 5, 2022 8:44 AM
The report will be unveiled at the Programmatic Summit 2022 on December 17
exchange4media Staff Dec 13, 2021 1:04 PM
Other eminent wins include CXWAI Tech India Private Limited (FirstHive), Paisabazaar.com, AppsFlyer, Hansa Cequity, and upGrad
exchange4media Staff Sep 1, 2021 8:47 AM
The session was chaired by Abhay Singhal, Co-Founder of InMobi Group, CEO of InMobi Marketing Cloud
exchange4media Staff Aug 10, 2021 3:16 PM
With the fresh funding, Affable plans to expand into international markets, especially the US
exchange4media Staff May 19, 2021 12:17 PM
Advani joins the platform-first martech startup from Publicis Groupe
exchange4media Staff Mar 4, 2021 9:01 AM
e4m Martech Leadership Series: Adam Singolda, Founder & CEO, Taboola, spoke to Nawal Ahuja, Co-Founder & Director, exchange4media group
exchange4media Staff Dec 19, 2020 8:41 AM
WYP is Wondrlab’s first acquisition and its founder Amit Akali will now be co-founder and chief creative officer at Wondrlab
Neeta Nair Dec 9, 2020 8:58 AM
