India’s billion-user market has exposed a global personalisation failure. Big Tech struggles to serve India’s diverse languages, cultures, devices and behaviours.
Once behind the scenes, India’s brand founders are now front and center in Ads, TV shows and Podcasts; but will personal branding be enough to sell?
Industry heads share AI-powered tools are integral in various aspects of marketing and advertising but the adoption has been measured since clients seek concrete data and not just a 'hyped tool'
On MarTech Day 2024, we ask experts about the importance of ownership, collaboration and alignment of objectives among C-suite executives when it comes to driving marketing tech in an organisation
Mihir Karkare, Managing Director, Mirum India, took the stage at the Pitch CMO Summit to share insights from the India MarTech and CommerceTech report 2024
As per the report, over 65% of respondents spend over 16% of their budget on MarTech
Adding 2000 MarTech tools in just six months is a testament to the acceleration of AI-driven software, noted Scott Brinker of ChiefMartec and HubSpot
At the e4m MarTech Conference, Mebrulin Francisco of EssenceMediacom and Prateek Tomar of Apollo 24/7 shared their expertise in responsible usage of data
At the e4m MarTech India Conference 2023 a panel of industry heads deliberated on the key drivers that increase engagement across all marketing channels
At the e4m MarTech India Conference 2023, Jagdish Mitra, Chief Strategy Officer and Head of Growth, Tech Mahindra, spoke about technology enabling business for progressive India
At the e4m MarTech Summit 2023, industry stalwarts explored how marketers and technologists could synergise to achieve common goals
The Vice President, Research and Advisory of Real Story, spoke at e4m MarTech India Conference 2023 on driving value for the MarTech stack
e4m MarTech India Conference 2023 saw industry leaders from across sectors discuss the scope of MarTech in India
The growth & tech platform bagged 1 gold and 1 bronze metals across categories
The awards celebrate individuals and companies that transform the possibilities of the marketing domain through technology
WebEngage’s Avlesh Singh honoured with MarTech 'Visionary of the Year' title
The summit will be followed by the e4m MarTech India Awards 2023
With MarTech making great strides, Generative AI, Machine Learning, Customer Data Platforms and Voice Search were some of the topics that kept marketing heads busy this year. We explore why
Guest Column: Sooraj Balakrishnan, Head of Marketing, Acer India, writes on how Marketing Technology has an important role to play in the B2C and B2B segments
The festive surge alters consumer habits, necessitating real-time analytics, personalised campaigns and advanced data integration, say experts
Organisations are likely to optimise costs as they realise that marketers are harnessing just one-third of the technology's capabilities despite it consuming a quarter of their budget, say experts
MDPs bring together data from owned, earned and paid channels, allowing brands to forge a unified & comprehensive view of their marketing landscape
Mobile payments are anticipated to emerge as the primary payment method across all product categories during the upcoming festive season, said the report
Experts discuss the different functions of technology in the health marketing world and what kind of responsibilities comes with the power of MarTech in the very sensitive health sector
The CEO and Founder of the marketing solutions company spoke to e4m about the growth of AI, the trends in ad spends and much more
Ronnie Screwvala, Co-Founder & Chairperson - upGrad; Nitin Sethi, SVP, Chief Digital Officer – Consumer Businesses, Adani Group; and Manik Nangia, CDO, Bajaj Auto, spoke at the event
Mirum India MarTech Report 2023 provides insights into what marketing decision-makers think about MarTech and where it is headed
At the Pitch CMO summit, Mihir Karkare, EVP, Mirum India shared insights from the Mirum India Martech report 2023 on the state of MarTech in India today
The Joint CEO of Mirum India spoke to e4m Editor Naziya Alvi Rahman on a host of questions with respect to the India MarTech Report 2023 that will be unveiled at the e4m Pitch CMO Summit today
The survey for the report shows 88% of respondents expect to increase spending on MarTech over the next 3 years
As per reports, the acquisition of the revenue optimization platform, earlier called AdPushup, is worth $70 million
From AI, ML AR and VR to metaverse, there’s a bunch of tools that are becoming hot topics for the new year, say experts
The report will be unveiled at the e4m-Xaxis Programmatic Summit on December 16
Panellists discussed the strategies to make social listening work for brands at the e4m Martech India Conference 2022
At the e4m MarTech Conference 2022, panellists discussed how their respective brands have leveraged the metaverse to create a more personalised experience for their users
At e4m MarTech Conference, panelists talked about the importance of social media and video marketing as a key growth formula
Some snapshots from the glitzy event held on 14 October at Gurgaon
Apoorv Durga, VP, Research & Advisory, Real Story Group spoke on ‘Future-Proofing Your Martech Stack’ at the e4m MarTech Summit 2022
At e4m MarTech India Conference 2022, a panel of industry heads deliberated on the topic - Winning with Personalization: The Success Stories
The CDP Institute’s Founder spoke at e4m MarTech India Conference on how to use CDP for making the most of consumer data
In his special address at e4m MarTech 2022, Srivastava, Senior Executive Director of Marketing & Sales, Maruti Suzuki, shared glimpses of the brand's journey into the metaverse
Mohanty, MD & Chief Client Officer - South Asia, Insights Division, Kantar, spoke at the e4m MarTech India Conference about leveraging new touchpoints and communication in a changed customer journey
Industry experts will convene on October 14, 2022, to discuss trends and practices from the dynamic world of MarTech
DeepFlux Co-founder Abhimanyu Vyas will join Yogesh Kothari in leading the new entity as Business Head
Guest Column: Arun Neelakantan, VP – Digital Transformation & Growth, Unilever South Asia & Member of MMA Martech & Data Council, shares insights from MMR Report 2022 to be launched on May 10
The report will be unveiled at the Programmatic Summit 2022 on December 17
Other eminent wins include CXWAI Tech India Private Limited (FirstHive), Paisabazaar.com, AppsFlyer, Hansa Cequity, and upGrad
The session was chaired by Abhay Singhal, Co-Founder of InMobi Group, CEO of InMobi Marketing Cloud
With the fresh funding, Affable plans to expand into international markets, especially the US
Advani joins the platform-first martech startup from Publicis Groupe