Maxus bags media mandate for Abbott Nutrition

Lodestar UM is the incumbent agency on the account

by Priyanka Mehra
Published: Apr 15, 2016 8:42 AM | 1 min read

Maxus bags media mandate for Abbott Nutrition

Maxus from the GroupM umbrella has bagged the media duties for Abbott Nutrition, confirm industry sources, the account is said to be handed out of the agency’s Mumbai office.

Lodestar UM is the incumbent agency on the account.

The account was won on the back of a multi-agency pitch which was initiated around three months ago. The account size is pegged between 50 crores to 60 cores.

Abbot Nutrition has a variety of brands under various verticals like Infant & New Mother, Child, Adult, Sports & Active Living and Therapeutic nutrition. These include well- known brands like Pediasure, Ensure, Pedialyte and Glucerna,

Abbot did not comment on the query, when exchange4media reached out to them.

Maxus could not be reached at the time of filing this report.

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Published On: Apr 15, 2016 8:42 AM

Tags Ensure Lodestar um Abbott nutrition Glucerna Pedialyte Pediasure