lodestar-um
Maruti, Reckitt, PhonePe, P&G (digital), Swiggy, Pernod Ricard,Vivo Mobiles, Beiersdorf, Ferrero, Berger Paints, Jaguar Land Rover among main account moves and retentions, as per COMvergence report
The account was secured after a competitive multi-agency pitch
exchange4media Staff Aug 9, 2023 12:48 PM
Ahead of Mother’s Day on May 14, Lodestar UM CEO Aditi Mishra tells us what it takes to balance motherhood and career
Aditi Gupta May 10, 2023 8:46 AM
Aditi Mishra, CEO, Lodestar UM, and Kulanath Kaushik from Lodestar UM’s strategy team discuss ways to approach the GenZ mindset
exchange4media Staff Apr 4, 2023 9:10 AM
Aditi Mishra, CEO, Lodestar UM, and Kulanath Kaushik from Lodestar UM’s strategy team discuss how GenZs strive for balance even as they push for sustainable choices
exchange4media Staff Mar 28, 2023 7:59 AM
Aditi Mishra, CEO, Lodestar UM, and Kulanath Kaushik from the agency's strategy team discuss the ever-evolving media behaviour of the youth and what brands can make the most out of it
exchange4media Staff Mar 21, 2023 9:00 AM
In the third episode, Aditi Mishra, CEO, Lodestar UM, and Kulanath Kaushik from Lodestar UM’s strategy team, shed light on Technology, Automobile, and Health & Well-Being
exchange4media Staff Mar 14, 2023 8:37 AM
The agency retains the media duties of the auto major for 5 more years following a multi-agency pitch
exchange4media Staff Nov 16, 2022 2:46 PM
The Media Ace Award was bestowed upon top professionals who went above and beyond to represent client needs
exchange4media Staff Oct 7, 2022 1:20 PM
The 6th edition of the e4m Media ACE Awards felicitated agencies that transformed the Indian media landscape while exhibiting great leadership
exchange4media Staff Oct 7, 2022 12:26 PM
While Mishra was earlier CSO of Lodestar UM, Malik was its COO in Delhi
exchange4media Staff Mar 15, 2022 5:10 PM
Dias has been with the group for 27 years and its CEO for close to a decade
exchange4media Staff Mar 15, 2022 9:40 AM
The mandate includes both offline and online media mandates of BRILLON, including e-commerce
exchange4media Staff Oct 8, 2021 11:27 AM
The comedy film is to release on Amazon Prime Video on April 9
exchange4media Staff Apr 8, 2021 5:51 PM
Glo, a Lodestar UM group company, first curated a 10-day teaser campaign and then finally revealed the main campaign for BMW 3 Series Gran Limousine
exchange4media Staff Mar 10, 2021 9:03 AM
The brand’s strategy is to have a strong hold on the market and category share with timely campaigning outdoors
exchange4media Staff Mar 5, 2021 8:43 AM
Guest Column: Aditi Mishra, Chief Strategy Officer, Lodestar UM, shares insights on the top trends of 2020, based on the study that rests on 4 pillars, resist, retrograde, recreate & reglocalize
Aditi Mishra Dec 22, 2020 8:55 AM
The account has been won following a multi-phased pitch process
exchange4media Staff Dec 3, 2020 10:17 AM
At yesterday’s e4m webinar 'Technology: Shaping the Future of the Media Industry', Nandini Dias, CEO, Lodestar UM highlighted the growing significance of technology in a changing media landscape
exchange4media Staff Aug 12, 2020 8:18 AM
Join Nandini Dias, CEO, Lodestar UM and Nawal Ahuja, Co-Founder, exchange4media as they discuss the growing importance of technology in a changing media landscape
exchange4media Staff Aug 11, 2020 8:19 AM
A panel of experts discussed 'Exciting Opportunities in Free to Air Television Space' as part of the webinar
exchange4media Staff May 19, 2020 8:56 AM
Lodestar UM’s study Wave X Remix Culture analyses the four most influential shifts shaping the modern consumer - Resist, Retrograde, Recreate & Reglocalise
Shrikant Shenoy Jan 23, 2020 9:04 AM
Lodestar UM’s study Wave X Remix Culture analyses the four most influential shifts shaping the modern consumer - Resist, Retrograde, Recreate & Reglocalise
Shrikant Shenoy Jan 14, 2020 8:24 AM
This is the 3rd in a six-part series on Lodestar UM’s study Wave X Remix Culture that analyses the four most influential shifts shaping the modern consumer - Resist, Retrograde, Reglocalise & Recreate
Shrikant Shenoy Jan 6, 2020 8:35 AM
