Maxus India bags media while BBDO India gets creative biz for Akzonobel
Following a multi-agency pitch, Maxus India has bagged the media AOR while BBDO India has bagged the creative mandate of Akzonobel, formerly known as ICI Paints. The pitch process also saw participation from the incumbent agency Mudra and Mediacom.
Following a multi-agency pitch, Maxus India has bagged the media AOR while BBDO India has bagged the creative mandate of Akzonobel, formerly known as ICI Paints. The pitch process also saw participation from the incumbent agency Mudra and Mediacom. Ajit Varghese, MD, Maxus India has confirmed the development to exchange4media.
On bagging the account an elated Varghese said, “We continue to win the client's trust through our approach that is based on our focus on business solutions, the passion of our team and the commitment to make a difference. We are happy to partner Akzonobel in their vision to build a great business in India.”
This win for Maxus comes on the back of recent wins like Colors, Rediff.com and Red Bull.
In a prepared statement, Hemant Somani, GM - Marketing, ICI Paints, said, “Maxus's understanding of the brand priorities, coupled with their strong capabilities, translated into a new Media approach for us that is powerful and compelling.”
The agency enjoys working with a roster of strong Indian and international clients including Vodafone, Nokia, Tata Sky, Hero Honda, Dabur, Perfetti, Titan, Bajaj Allianz, Fiat, Seagrams among others.
