McCann bags creative duties of Paytm and IDFC Bank
McCann Delhi has added the Paytm account, and McCann Mumbai has won IDFC Bank’s creative mandate
In multi-agency pitches, McCann has won creative mandates for Paytm and IDFC Bank.
McCann Delhi will be handling the Paytm account, which was earlier handled by Contract Advertising. The mobile commerce company is said to have launched a brand campaign worth Rs. 50 crore during the India Premier League (IPL) season 8. McCann’s appointment was part of this decision.
McCann Mumbai will be working on the IDFC Bank account.
