Guest Column: Pradeep Menon. M, Co-founder, Head - Branding & Strategy, Blackswan (India), writes why start-ups should create value inward by investing in their product, employees & customers
Mobile payments are anticipated to emerge as the primary payment method across all product categories during the upcoming festive season, said the report
At e4m GameOn summit: Piara Singh Gambhir, Deputy General Manager, Paytm Ads, highlighted how Paytm First Games (PFG) has helped brands amplify their campaigns
From reducing workdays to supporting the kin of deceased employees, here's how companies have been extending more than a helping hand to their employees during these dark times
Arya comes with over 13 years of experience in mobile gaming, having worked with brands like Junglee Games, PayTM First Games, Octro Inc, and The Walt Disney Company
The social experiment campaign aims to make viewers realise that making women in India financially literate and confident is a crucial step in practicing gender equality
How HMD collaborated with Paytm Ads, during the launch of its mid-segment phone Nokia 5.3, to target and drive relevant audience to the brand’s website and achieve the desired click-through rate