Media Monks and Amazon come up with new TVC for Amazon Prime Membership
The brand challenge was to make the consumer aware of the wide range of advantages the membership makes available to the consumer
Media Monks has come up with their first campaign for Amazon Prime Membership. After cracking the core idea ‘Sach Main Too Much’, the agency made the TVC to capture the multiple benefits of the Amazon Prime Membership. The brand challenge was to make the consumer aware of the wide range of advantages the membership makes available to the consumer.
Talking about their approach, Azazul Haque, Chief Content Officer, Media Monks says, “The brief was to convey the benefits of Amazon Prime Membership and create a memorable campaign thought for the brand. 'Sach Mein Too Much' sounded just right and had a ring to it so everyone just loved it. Also, the idea was to keep the story simple so the benefits come out clearly. The campaign showcases various shades of a relationship between a couple and through that conveys the benefits clearly.”
