Larger-than-life billboards, integration with other mediums, contextual relevance, targeted placements, and the ability to amplify a campaign on digital mediums drive OTTs to OOH, say experts
While there are chances that the next Head of India & SEA Originals may be an outsider, Nikhil Madhok, Head of Hindi Original Content at Amazon Prime Video, could be Purohit's successor, say sources
Experts say these partnerships could create a few ad giants controlling everything, or it could lead to a more open system with more competition and potentially more control over data
Mike Hopkins, Head of Prime Video & Amazon MGM Studios, said during an interaction with Karan Johar that Prime Videos' next 250 million subscribers will come from outside of the US
Hundreds of elephants go missing every year. Unnoticed. Just like the two from the Times of India logo on this page, reads the print ad to promote Prime Video’s new show ‘Poachers’
Dr Annurag Batra, Chairman & Editor-in-Chief, BW Business World & exchange4media, writes on Amazon’s deal with Diamond Sports and the big developments in the Indian sports broadcasting arena
Dr Annurag Batra, Chairman & Editor-in-Chief, BW Business World & exchange4media, writes on Amazon’s deal with Diamond Sports and the big developments in the Indian sports broadcasting arena
The report 'India Online Video Report: Analysis of Consumption, Content & Investment Trends' by Media Partners Asia studied digital content consumption in India in 2022 and Q1 of 2023
The platform has roped in Airtel Xstream Fibre as the presenting sponsor and MPL, Nescafé, Noise, OLX Autos, and Vida as associate sponsors. Brands like AMFI and DBS joined as advertisers